Head of Veterinary Marketing

Synergy Pet Group is a recognized leader in the pet industry, known for delivering innovative, high-quality products that enhance the lives of pets and their owners. With consistent growth and a strong market presence, we take pride in our commitment to customer satisfaction and making an impact that matters. We are seeking a strategic and people-focused Head of Veterinary Marketing to help build a high-performance team and foster a culture of growth and support. If you’re a marketing professional who thrives in a dynamic, growth-oriented environment and wants to make a real impact, we’d love to hear from you.

Our Values

1. Respect - Value our peers, partners, customers, and even our competitors. Respect their ideas, their needs, and their time
2. Humility - Be humble. Humility allows us to grow as a team and as individuals.
3. Positivity - Embrace optimism and a can-do attitude. Optimism fuels enthusiasm and passion. Everything is figureoutable.
4. Empowerment - Take ownership. Think independently. Exercise sound judgement and make decisions with confidence. Own your role.
5. Evolve and Innovate - The world is always changing - evolve with it. Change is your opportunity to get better. Innovate and move forward -- its how we succeed.

Position Summary

The Head of Veterinary Marketing is the strategic lead responsible for growing engagement and adoption across Synergy Pet Group’s veterinary-facing brands. This role requires expertise in SaaS GTM strategies, an obsession with funnel performance, and a passion for the veterinary community.

You'll drive the strategy and execution of marketing programs that add pipeline, increase velocity, and mitigate churn. You’ll own positioning, market insight, product marketing, and churn reduction initiatives. You’ll partner closely with product, sales, and customer success to bring ideas to market and refine strategies. Your key priorities will be driving pipeline, accelerating conversion, and reducing churn across SPG’s veterinary brands: Shepherd, Pet Assure, and DVM Galaxy.

This role reports to the VP of Marketing.

Key Responsibilities

• Develop deep audience insight into veterinary professionals to inform messaging, positioning, and segmentation strategies that support message-market fit.
• Own go-to-market strategy and lead cross-functional launches that accelerate adoption and reduce churn across SPG’s veterinary platforms.
• Run full-funnel campaigns and always-on programs that drive acquisition, engagement, and retention.
• Own the marketing roadmap for the veterinary vertical, prioritizing high-impact work that aligns with growth goals.
• Ensure consistency in brand and messaging across all channels and customer touchpoints.
• Track performance and optimize strategy in collaboration with Sales, Product, and Customer Care, balancing strategic leadership with hands-on execution.

Key Metrics for Success

• Veterinary Engagement & Activation – Growth in platform adoption, usage, and account activation across Shepherd and Pet Assure.
• Lifecycle Performance – Improvements in funnel conversion rates from acquisition through retention, including onboarding, feature adoption, and upsell.

Qualifications

• Team Player Mentality: Demonstrate a commitment to supporting and uplifting others on the team, ensuring collective success over individual wins.
• Solution-Oriented: Focuses on problem-solving and proactively finding ways to overcome challenges.
• 5+ years of SaaS marketing experience, including audience ownership and product marketing for technology-driven products.
• Strong understanding of SaaS GTM mechanics and buyer journeys.
• Passion for the veterinary industry and helping veterinary professionals thrive.