Brand Product Marketing Manager – Health & Wellness

BrandProduct Marketing Manager - Health & Wellness

Pay Range : $95K - $125K

Will lead the development and execution of brand strategies for our U.S. healthcare portfolio. This role is responsible for building awareness, equity, and trust around new-to-market wellness brands, with a strong focus on consumer-centricity and digital-first execution. The role requires strategic leadership, strong analytical acumen, and the ability to work cross-functionally to ensure consistent brand representation across all touchpoints. This position owns the brand P&L and plays a central role in innovation, marketing communication, and performance tracking post-launch.

Key Responsibilities

• Go-to-Market Execution
• Lead the launch and commercialization of new products in the U.S. market, including positioning, messaging, and cross-functional execution.
• Collaborate closely with relevant cross-functional teams to ensure 360-degree marketing activation.
• Partner with creative and media agencies to develop and implement integrated campaigns that support product growth.

Brand Strategy & Positioning

• Develop and execute comprehensive brand strategies aligned with business objectives.
• Define and articulate brand positioning, personality, and key messaging.
• Lead consumer segmentation and targeting efforts based on market and insight-driven data.

Consumer & Market Insights

• Translate consumer research and cultural trends into actionable brand strategies.
• Leverage data and internal tools to monitor brand health and category trends.
• Represent the voice of the consumer in all stages of brand development.

Brand Performance & Optimization

• Own the brand P&L and monitor performance metrics including revenue, margin, and ROI.
• Conduct post-launch analysis and recommend optimizations to strengthen product positioning and growth

Innovation & Cross-Functional Leadership

• Collaborate closely with R&D, and supply chain, to shape innovation pipelines.
• Lead cross-functional teams to execute go-to-market plans with agility.
• Ensure compliance with regulatory and category norms across all consumer-facing content.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• 7~10+ years of experience in product or brand marketing, preferably in health, wellness, or consumer healthcare categories.
• Proven track record in launching and scaling consumer products in competitive markets.
• Experience developing go-to-market strategies and managing product messaging across channels
• Strong strategic thinking, product storytelling, and creative judgment.
• Analytical skills with experience using data to inform messaging and positioning decisions
• Ability to synthesize customer insights into actionable product strategies.
• Experience managing external agencies and cross-functional teams.
• Strong communication, stakeholder alignment, and presentation skills.
• Ability to operate in a fast-paced, entrepreneurial environment with limited structure.
• Strategic and customer-centric mindset, with a passion for building impactful brand experiences
• Passionate about health and wellness.
• Self-motivated and accountable, able to work independently and drive cross-functional alignment
• Curious, proactive, and insight-driven.
• Adaptable and resilient in fast-paced, ambiguous environments
• Collaborative and solutions-oriented.
• Passionate about health and wellness, with a strong belief in the value of brand-led consumer impactHigh integrity and accountability.