Senior Integrated Marketing Manager
Location: Remote
Duration: 6-month contract
We’re looking for a Senior Integrated Marketing Manager to lead out client's marketing strategies that drive growth, awareness, and engagement for consumer products in North America. The ideal candidate has experience creating successful, data-driven campaigns, thrives in a collaborative environment, and can deliver measurable results.
Key Responsibilities:
- Develop and execute integrated marketing campaigns to drive growth and awareness of products in North America.
- Stay informed on market trends, consumer behavior, and competitor strategies to guide marketing decisions.
- Collaborate with cross-functional teams (Activation, Brand, Comms) to design and implement channel strategies across paid and owned media.
- Conduct market research with the Marketing Insights team to gather customer insights and inform strategies.
- Work with Global Product Marketing to ensure alignment on product positioning and develop targeted regional strategies.
- Track and analyze campaign performance, provide insights, and recommend improvements.
Ideal Experience:
- 8+ years in consumer or brand marketing with a proven track record in product launches and integrated marketing strategies.
- Expertise in integrated channel mix approaches to drive user acquisition and engagement.
- Strong analytical skills with experience designing and executing quantitative tests.
- A creative problem-solver who balances innovative ideas with performance metrics.
- Excellent collaboration and leadership skills, with the ability to manage multiple projects in a fast-paced environment.
If you’re ready to make an impact and help shape the future of the internet, we’d love to hear from you!