Performance Marketing Specialist

Job Description

Performance Marketing

• Strategic Planning: Develop and execute comprehensive e-commerce performance marketing strategies and media plans with clear KPIs aligned with client’s business objectives and targets.
• Campaign Execution: Implement end-to-end performance marketing campaigns across onsite and offsite channels, including PPC, SEO and social media, focusing on achieving targets and KPIs.
• Budget Management: Assist in managing marketing budgets, optimizing spending to achieve maximum ROI based on performance metrics
• Data Analysis: Utilize analytics tools to monitor and analyze campaign performance, extracting actionable insights to optimize strategies and drive continuous improvement.
• Market Research: Stay informed about industry trends, competitive landscapes, and emerging technologies to drive innovation in performance marketing strategies
• Reporting: Prepare regular reports on campaign performance, providing clear insights and recommendations for future optimizations.

Client Management

• Collaborate with internal and external stakeholders to ensure the successful implementation of content marketing strategies & projects
• Build long-term relationships with clients to develop a trusted advisor relationship.
• Manages client expectations and delivery across all campaigns
• Track and measure the delivery and campaign performance for actionable post-mortem reports, providing meaningful insights and identifying future revenue opportunities.

Administrative

• Manage and ensure billings and payment accuracy.
• Documentation and archival of campaign post-mortem and compilation of campaign performance benchmarks.

Qualifications

• Minimum 1 year of relevant experience developing and executing successful digital advertising campaigns and managing Google Ads accounts and campaigns.
• Proven experience in managing projects with mid-large budgets
• Strong analytical skills with the ability to translate data into actionable insights.
• Able to negotiate, influence and collaborate with internal and external stakeholders
• Excellent written and verbal communication skills in English
• Ability to work independently with minimal direction, seeking coaching and guidance as needed.

Additional Information

Work Setup: Hybrid (thrice a week onsite, 2x WFH)

Contract Type: Permanent