Senior Product Marketing Manager

Introduction

Are you passionate about leveraging AI to revolutionize the retail industry?

SymphonyAI is hiring a Senior Product Marketing Manager to lead the strategic positioning and go-to-market (GTM) execution of our AI-powered retail and CPG solutions. This role is pivotal in driving product adoption, enabling sales success, and ensuring our AI innovations deliver measurable value to enterprise clients.

Job Description

What you will do:

Market & Competitive Leadership

• Serve as the expert on retail/CPG buyer personas (e.g., C-suite, IT leaders, supply chain managers), leveraging AI-driven insights to tailor strategies for decision-makers across the customer journey.
• Conduct competitive analysis to differentiate SymphonyAI’s solutions, anticipating market shifts and integrating ethical AI principles (e.g., transparency, bias mitigation) into messaging.
• Monitor global retail trends (e.g., sustainability, omnichannel) to adapt strategies for regional markets, ensuring compliance with GDPR, CCPA, and other regulations.

GTM Strategy & Product Launches

• Lead end-to-end GTM plans for AI product launches, including global rollout strategies that address regional compliance, cultural nuances, and economic conditions.
• Collaborate with Product Management to refine offerings based on customer feedback and usage analytics, driving product-led growth (PLG) through freemium/trial adoption.

Content & Sales Enablement

• Develop high-impact collateral (e.g., ROI calculators, battlecards, in-app guidance) that translates technical AI/ML capabilities into business outcomes (e.g., “Reduce stockouts by 30%”).
• Train sales teams on value propositions, competitive differentiation, and ethical AI storytelling to build trust with enterprise buyers.
• Partner with Customer Success to create advocacy programs (case studies, testimonials) that highlight measurable client ROI.

Demand Generation & Analytics

• Leverage SEO/content tools (e.g., SEMrush, Clearscope) to ensure collateral ranks for key retail/CPG search terms.
• Partner with Marketing to design campaigns that drive pipeline growth and retention, using AI-powered tools (e.g., Tableau, Power BI) to optimize messaging and track KPIs like trial-to-paid conversion rates and influenced pipeline.
• Track KPIs such as win rates, campaign performance, and customer adoption, translating insights into actionable strategies.

Thought Leadership

• Represent SymphonyAI at global industry events and webinars, articulating our leadership in responsible AI and retail innovation.
• Publish data-driven content (blogs, whitepapers) that positions SymphonyAI as a visionary in AI-driven retail transformation.

What You Bring:

Experience:

• 5+ years in product marketing, with 3+ years in B2B SaaS, AI/ML, or enterprise software (retail/CPG industry experience preferred).
• Proven success launching technical products and driving measurable outcomes (e.g., 20%+ increase in adoption rates, $XM influenced pipeline).

Expertise:

• Mastery of value-based messaging, PLG strategies, and global campaign localization for enterprise buyers.
• Fluency in pricing models, packaging, and ROI storytelling for AI solutions (e.g., usage-based pricing, tiered SaaS plans).

Skills:

• Advanced analytical skills to interpret market data, customer insights, and campaign performance.
• Exceptional storytelling and presentation skills, with samples of persuasive content (e.g., whitepapers, sales decks).
• Collaborative leadership to align Product, Sales, Marketing, and Executive teams on GTM vision.

Technical Proficiency:

• Hands-on experience with AI/ML tools (e.g., Jupyter Notebooks, TensorFlow), CRM (Salesforce), and marketing automation (Marketo).
• Certifications like Product Marketing Alliance Core, Google Analytics, or Pragmatic Institute PMC preferred.

About Us

About Us:

SymphonyAI is building the leading enterprise AI SaaS company for digital transformation across the most critical and resilient growth industries, including retail, consumer packaged goods, financial crime prevention, manufacturing, media, and enterprise IT. Since its founding in 2017, SymphonyAI has grown to today serve 2000+ Enterprise customers globally and has grown to 2,500 talented leaders, data scientists, and other professionals across over 30 countries.