Email Marketing and Digital Platforms Manager

About Us

Symphony Natural Health’s Why is to Be Conscious, Lead, and Empower.

Our vision is to create and support a synergistic symphony—within the body, our company, the communities we partner with, and the environment we work in—to bring about harmony and health for our customers, our team and the world.

As a vertically integrated company operating in five countries, we control every step from seed to shelf, evaluating all decisions based on social, environmental, and economic impact. Our business encompasses clinically proven nutraceuticals and functional foods and is also expanding into health technology and personal development, supporting individuals physically, emotionally, mentally and spiritually.

Our line of nutraceuticals is sold in over ten countries worldwide and includes some of the most innovative, clinically-backed products in the industry:

• Femmenessence, our flagship women’s hormone health line, is the first natural product clinically proven to support hormone balance in peri- and postmenopausal women.
• Revolution, a comprehensive men’s hormonal health product line designed to support testosterone levels, fertility, prostate health and overall well-being.
• Herbatonin, the world’s first plant-based melatonin, has been shown in medical journal publications to be up to 650% more effective than synthetic melatonin.
• pH Quintessence, a whole-food-based alkalizing formula supporting pH balance, cellular health, and detoxification.

While our products are sold through DTC, Amazon, retail (Whole Foods, Sprouts, and independents), and health practitioners, our primary focus is on scaling our DTC business and deepening our relationship with customers. We believe our role goes beyond selling products—we are building a holistic health movement that supports and empowers individuals on their journey of rediscovery, relearning, and reconnection to their inherent wisdom, power, and health.

About the Role

Symphony Natural Health is seeking a Email Marketing and Digital Platforms Manager to oversee email marketing automation, CRM integration, digital platform management, website maintenance, and data analytics. This role is responsible for ensuring our marketing tech stack supports acquisition, retention, and revenue growth.

This person will strategically and technically lead our digital platforms and will play a key role in data migration, customer segmentation, and reporting, ensuring we leverage customer insights to optimize engagement and retention strategies.

The ideal candidate has expertise in Klaviyo, Shopify, Recharge, Google Analytics, and CRM platforms and is comfortable with email marketing execution, platform integrations, and performance reporting.

Principal Responsibilities

Email Marketing & Automation

• Develop and manage email/SMS marketing automation (Klaviyo), including flows, segmentation, and A/B testing.
• Monitor and analyze email marketing KPIs (open rates, click-through rates, conversion rates, and deliverability).
• Ensure list segmentation, automation, and personalization are optimized for customer engagement.

CRM Management & Customer Insights

• Lead the implementation and integration of a new CRM tool, ensuring it aligns with marketing and sales needs.
• Migrate, organize, and structure customer data to optimize segmentation and automation.
• Develop and manage CRM workflows, lead scoring models, and automated customer engagement strategies.
• Ensure CRM data integrity and proper syncing across Shopify, Klaviyo, and Recharge.

Performance & Analytics Reporting

• Develop and maintain reports on customer behavior, retention, LTV, and purchase trends.
• Support KPI tracking and dashboard development, providing insights to optimize marketing performance.
• Analyze sales funnel performance and customer lifecycle data, identifying opportunities for growth.
• Work with Google Analytics, Google Tag Manager, and attribution models to track campaign effectiveness.

Requirements & Qualifications

• 5-7+ years experience in email marketing, CRM management, or marketing data analytics.
• Bachelor’s degree in marketing or a related field. Advanced degree (e.g., MBA) a plus.
• Strong expertise in Klaviyo, Shopify, Recharge, Google Analytics, and CRM platforms.
• Experience with email automation, segmentation, and personalization.
• Ability to analyze and interpret customer and marketing performance data.
• Experience leading CRM implementation and data migration is a strong plus.
• Familiarity with data tracking tools like Google Tag Manager, UTM parameters, and analytics dashboards.
• Strong problem-solving skills and ability to troubleshoot integrations and data issues.
• Strong project management skills with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines
• Basic experience with HTML/CSS for email formatting (preferred but not required).
• Experience managing agencies or contractors
• Entrepreneurial mindset and adaptable leader with the ability to thrive in a fast-paced environment.
• Experience in health, wellness, or CPG industries is a plus.

Why Join Us?

• Help build and scale a fast-growing health & wellness brand.
• Work in a dynamic, entrepreneurial environment where innovation is valued.
• Competitive salary, performance-based incentives, and room for career growth.
• Be part of a company that is mission-driven, values-conscious, and dedicated to holistic health.