Director, Marketing and Demand Generation

About Symmetric

Most startups burn cash searching for product–market fit. Symmetric spent the last several years winning the market instead.

We are profitable, scaling, and embedded in the operational core of leading healthcare systems. Our challenge is not product. It is consistently translating what we already do well into clear market signals that generate demand and accelerate deals.

The Role

You are responsible for turning internal reality into external momentum. Symmetric already wins deals, delivers outcomes, and solves complex problems. Those wins are not consistently captured, translated, or amplified in the market. Your job is to extract signal from across sales, customer success, and product, turn that signal into clear and compelling narratives, and get it out the door — written, scheduled, sent, and tracked.

This is a builder's role. You'll set the strategy and you'll also be the one writing the post, scheduling the email, updating the deck, and pulling the list. You'll also get to build the Marketing team under you. For now, what you decide needs to happen is also what you'll make happen.

This role is tightly aligned with sales but does not carry a quota. Your impact is measured by pipeline contribution, conversion, and how effectively Symmetric shows up in-market — in content, in campaigns, at events, and in the conversations buyers are already having.

What You Will Own

1. Demand Generation and Pipeline Contribution Build and run campaigns that generate qualified enterprise pipeline. Partner closely with sales on outbound messaging and campaign alignment. Use real customer outcomes, not generic messaging, to drive demand. Test, measure, and iterate — you are accountable for what works, not just what ships.

2. Go-to-Market Strategy Partner with leadership on go-to-market planning for new products, features, and market segments. Shape how Symmetric enters new verticals, launches new capabilities, and positions against alternatives.

3. Turning Wins into Market Assets This is the core of the role. Work across Customer Success, Product, and Sales to identify real wins, outcomes, and differentiators. Turn those into case studies, short-form LinkedIn content, newsletters, campaign narratives, and sales assets. You do not wait for perfect inputs. You extract, shape, write, design, and publish — start to finish.

4. Messaging, Brand Voice, and Market Clarity Ensure everything we put into market is clear, specific, and differentiated — posts, website copy, one-pagers, decks, and everything in between. Remove vague or generic language from all materials.

5. Industry News, Trends, and Thought Leadership Stay on top of healthcare supply chain news, regulatory shifts, GPO dynamics, and industry trends. Spot relevant moments and turn them into timely content — a LinkedIn post, ads, a campaign angle, a talking point for sales.

6. Competitive and Market Awareness Stay current on competitors, their positioning, and where they fall short. Equip sales with clear, relevant talking points tied to real market dynamics and competitive gaps.

7. Events and Industry Presence Own Symmetric's event strategy end to end — identifying conferences and speaking opportunities, booking the booth, coordinating pre- and post-event outreach, managing logistics on-site, and following up on leads afterward.

8. Distribution and Channel Execution Own how content and messaging is distributed across LinkedIn, email and newsletters, campaigns, events, and ads — including the day-to-day mechanics: scheduling posts, building and segmenting email lists, setting up campaigns in the CRM/marketing platform, and keeping a content calendar running week to week.

9. Sales Enablement and Deal Support Create assets that help sales advance and close deals. Insert yourself into key deals to refine positioning and messaging when needed. Build ROI and value narratives grounded in real customer outcomes.

10. Team Leadership and Execution Manage and elevate current marketing resources as the function grows. Ensure marketing output reflects the actual strength of the business.

Who You Are

You are signal-oriented — you know how to find what matters inside a company and turn it into something the market understands. You are a strong translator who can take complex, messy inputs and turn them into clear, compelling content quickly. You are commercially aware and understand how messaging connects to pipeline and deals. You are a high-agency operator who does not wait for inputs, alignment, or perfect data — and who is just as comfortable drafting a campaign strategy as you are scheduling the emails that execute it. You are cross-functional by default, comfortable working across sales, customer success, and product. You are competitively sharp, able to position against alternatives in a way that actually lands with buyers. You are creative and energetic — you bring ideas, not just execution. You move fast, stay organized, and keep multiple workstreams running without dropping quality.

Qualifications

• 5+ years in B2B marketing, demand generation, or content-driven roles
• Proven ability to turn customer insights into compelling external narratives
• Experience working closely with sales and customer-facing teams
• CRM experience
• Strong writing and communication skills
• Analytics and ad experience
• Ability to operate independently and cross-functionally — comfortable owning both the strategy and the execution
• Experience with event strategy and industry presence
• Comfort with fast-paced, high-output environments where you own the full marketing function
• Experience in healthcare, SaaS, or data infrastructure preferred

Compensation

• Base: $130K–$150K
• Annual Bonus: 10–20%

What "Great" Looks Like

• Within 90 days, this person should have produced multiple high-quality pieces of content grounded in real customer outcomes, improved the clarity and sharpness of existing messaging, launched repeatable campaigns tied to actual deal motion, gotten plugged into relevant industry news and used it to fuel timely content, established a framework for ad spend and placement, and become a reliable, hands-on partner to sales and customer success.