Strategic Product Marketing Manager

About Our Client

Our client is dedicated to improving urban mobility. They are a leading provider of transit data solutions, enabling agencies to disseminate real-time passenger information, streamline daily operations, and enhance service performance. Currently, their platform supports over 180 transit agencies across 11 countries – including LA Metro, MARTA, SEPTA, and MBTA – helping them achieve up to 40% improvement in on-time performance and a 50% increase in passenger information accuracy. This results in improved service reliability, increased ridership, and more efficient transit operations.

About the Role

Our client is seeking a Strategic Product Marketing Manager to define the market positioning of their platform and ensure that customers fully understand its value. This role is vital to the company’s growth. The role involves leading the go-to-market strategy for both new and existing products, collaborating closely with Product, Sales, Customer Success, and Marketing teams, and developing compelling narratives that link the company's innovation to the outcomes that transit agencies prioritize.

As the Product Marketing lead, you will combine strategic vision with hands-on execution. You'll assess the market landscape to pinpoint opportunities and craft impactful messaging, content, and enablement materials.

In this role, you will

• Own the strategic positioning and messaging for the company’s Transit Data Platform, based on a thorough understanding of customers, competitors, and market dynamics.
• Lead go-to-market planning and execution for new product and partner launches — collaborating with Product, Sales, Customer Success, and Marketing to bring innovations to market. Drive outcomes like sales pipeline, increased win rates, and increased product adoption.
• Create enablement content, product collateral, and customer-facing assets that drive product adoption and sales success.
• Be a strategic advisor and consultant to Product and Revenue leadership on market problems, marketing insights, competitive intelligence, customer feedback, and growth opportunities.
• Shape thought leadership narratives that elevate the company’s voice in the industry and align with their broader brand strategy.

About you

• 8-10+ years of experience in product marketing or go-to-market strategy, ideally B2B SaaS or selling to government agencies.
• Proven track record of owning and launching products, crafting compelling positioning, and building successful go-to-market strategies.
• Strong storytelling and writing skills; you can turn complex product capabilities into crisp, clear messaging.
• Highly cross-functional and collaborative; thrives in a fast-paced, iterative environment.
• Analytical and customer-centric mindset; you seek out qualitative and quantitative inputs to guide your decisions. You measure success for product launches and product adoption overall.
• Passion for public transit and mission-driven work.

Even better if you have

• Experience marketing to public sector or government customers.
• Familiarity with transit, mobility, or transportation-related industries.

Salary Range

In accordance with pay transparency laws: the approximate salary range for this role is $139,000 to $206,000 (base salary + any variable comp). This range represents the anticipated low and high end of the salary for this position. Actual salaries will vary and are based on a multitude of non-discriminatory factors including final role leveling decisions, a candidate’s relevant work experiences/skills, and geographic location within the United States.

Salary is one component of the company’s total compensation package, which also includes stock options, competitive benefits, 401(k) matching, a fantastic team and culture, opportunity to have a huge impact, emphasis on professional growth and holistic wellness, and other perks.

Beyond the Skills:

The company seeks candidates who are passionate about mobility, sustainability, or mission-oriented projects that have a significant real-world impact. Ideal candidates encompass the core values of the company:

• Team. Together, we are more effective and better supported

• Impact. Drive impact for our customers, the company, and all teams

• Diversity. See differing perspectives as ways to address weaknesses and find new strengths

• Communication. Assume others internally and externally have good intentions

• Feedback. Share feedback because there is a desire for each other to grow professionally and personally

• Growth. Foster personal, professional, and company growth

Benefits:

• Competitive salary

• Stock options for every employee

• Medical, Dental and Vision

• 401k with Employer Match

• Flexible Spending Account (FSA)

• Home office setup reimbursement

• Monthly cell/internet reimbursement

• Monthly "Be Well" stipend

• Flexible PTO with a recommended minimum

• Flexible work environment

• 16 paid holidays, including holidays in months without US national holidays

• 8 fully paid weeks of leave for child birth/adoption

Travel note: Employees can generally expect to travel 1–2 times a year for in-person company or team offsites. As a fully distributed company, these offsites are considered important for cultivating strong relationships across teams! Attending these in-person is expected and encouraged, although personal circumstances will be considered with exception requests. Customer-facing team members and other specific roles may be expected to travel more frequently.

The company has a truly mission-driven culture that is set to change the world of transit

The company is an equal opportunity employer, committed to a workplace that is as dynamic, diverse, and passionate as the communities they serve.

Because the company works with public agencies, they participate in E-Verify.

While the hiring company's HQ is located in San Francisco, CA, they are open to candidates in most locations across the U.S. as well as Ontario and British Columbia, Canada. At this time they are unable to provide Visa sponsorship.

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”