Mental health is recognized as being just as crucial as physical health. The complexities and multifaceted nature of mental health issues are acknowledged, with a dedication to treating the whole person rather than just the symptoms.

The vision is to foster a world where mental health is fully embraced as an integral part of overall well-being, no longer stigmatized or marginalized.

By providing evidence-based and compassionate quality care, the goal is to empower individuals to take charge of their mental health and realize their full potential. There is a commitment to making a positive impact on the lives of those struggling with mental health issues and to serving as a force for positive change in the mental healthcare space.

About the Role

The Sr. Growth Marketing Manager - B2B Partnerships will be responsible for the development and execution of high-impact marketing strategies aimed at generating demand from payers, brokers, employers, health systems, and PCPs. This role involves fostering long-term client relationships and positioning the organization as a leader in the mental healthcare sector. Close collaboration with cross-functional teams (including Commercial teams, Product, and Account Delivery) is expected, along with ownership of the marketing strategy from conception to execution. The ideal candidate will possess a deep understanding of the healthcare technology landscape, strong grasp of B2B marketing tactics, and a proven ability to influence key decision-makers within healthcare organizations.

Required Qualifications

7+ years of B2B Growth Marketing or Lead Generation experience including end-to-end campaign management
3+ years of experience in Account-Based Marketing campaigns and Persona-Based targeting
Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or a related field; MBA or other advanced qualifications are a plus
Strong understanding of digital marketing channels (email, SEO, SEM, social media, content marketing, etc.)
Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot) and CRM tools (Salesforce, etc.)
Ability to translate complex technical solutions into simple, compelling messaging
Strong analytical skills with a data-driven approach to campaign optimization

Preferred Qualifications

Experience in healthcare IT, health tech, or SaaS marketing
Experience building B2B programs and campaigns from the ground up
Familiarity with healthcare regulations (e.g., HIPAA, HITECH, GDPR) and industry-specific compliance requirements
Experience collaborating cross-functionally in a fast-paced environment

Benefits

100% Remote Work Environment: Flexible working hours to support a healthy work-life balance, allowing for the fulfillment of both professional and personal commitments.
Attractive Pay and Benefits: Full transparency of pay ranges for roles within the United States.
Comprehensive Health Benefits: Medical, dental, vision, life, disability, and FSA/HSA options.
401(k) Plan Access: Opportunities to save for the future.
Generous Time-Off Policies: Including two company-wide shutdown weeks each year for self-care (for most employees).
Paid Parental Leave: Available for all parents, including birthing, non-birthing, adopting, and fostering.
Employee Assistance Program (EAP): Support for mental and physical well-being.
New Hire Home Office Stipend: Assistance in setting up a productive workspace.
Quarterly Department Stipend: Funds for team-building activities or in-person gatherings.
Wellness Events and Lunch & Learns: Opportunities to explore various engaging topics.
Community and Employee Resource Groups: Participation in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging.
Discounted Programs: Access to programs such as Fetch, SmartSpend, Ladder, and SoFi.