Sr. Director of Product Marketing

About Our Client

Our client delivers trusted and accurate healthcare compliance solutions, ensuring workforce requirements are met, fostering safety and supporting communities through seamless connectivity between professionals, employers, regulators, agencies, and associations. The organization ensures the nation's healthcare workforce is healthy, safe, and compliant to work.

About The Role

Our client is seeking a Senior Director of Product Marketing to lead its product marketing function and drive business growth. This is a key leadership role within the marketing organization, responsible for defining and executing the go-to-market (GTM) strategy for the entire product portfolio. The individual will be a hands-on, customer-centric leader, translating deep market insights into compelling product narratives and ultimately accelerating business growth and market leadership.

Key Responsibilities

• Lead Product Marketing Strategy: Define and execute product marketing efforts that align with overall business objectives, ensuring strategic priorities support revenue growth and market expansion.

• Go-to-Market (GTM) Ownership: Define and execute end-to-end GTM strategies for product launches, feature enhancements, and market expansions, from initial concept to post-launch optimization.

• Develop Product Positioning & Messaging: Craft compelling, differentiated product positioning, messaging, and value propositions that resonate with target customers and drive demand.

• Act as the Market & Competitive Expert: Become the voice of the customer and the expert on the target market. Lead research to deeply understand market trends, customer pain points, and the competitive landscape to inform and refine strategies.

• Manage Pricing & Packaging: Partner with key stakeholders to develop and refine pricing and packaging strategies to maximize revenue and market share.

• Champion Sales Enablement: Collaborate with sales leadership to develop high-impact sales enablement materials, including product training, battlecards, and demo scripts.

• Lead Product Content & Storytelling: Oversee the creation of high-quality product marketing content, from white papers and case studies to compelling product narratives that maintain a consistent story across all channels.

• Build a High-Performing Team: Lead, mentor, and grow a team of product marketing professionals, fostering a culture of innovation, collaboration, and data-driven decision-making.

Required Qualifications

• 10+ years of progressive experience in product marketing, with a focus on software or technology solutions.
• 5+ years in a leadership role, building and managing product marketing teams.
• Proven expertise in healthcare SaaS and DaaS product marketing.
• Demonstrated ability to develop and execute successful GTM strategies.
• Exceptional communication and presentation skills, with a track record of translating complex information into clear, benefit-oriented messaging.
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
• The ability to work cross-functionally and build strong relationships with stakeholders.

Preferred Qualifications

• A Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Experience with project management platforms.

Additional Information

Employees receive benefits and perks that include:

• Professional development allowance to help individuals grow.
• Flexibility for balancing work with life and ample PTO, including paid time off for volunteering and for becoming a new parent.
• 401K with company matching, as well as financial planning education and resources.
• Options for HSA, FSA, and traditional insurance for medical, dental, and vision coverage for themselves and dependents.
• Lifestyle Spending Account (LSA): Support for personal well-being by offering an annual lifestyle spending account that can be used for what matters most to the individual.

Full-time positions are scheduled to work 40 hours per week, Monday-Friday unless required otherwise by projects. Part-time positions are scheduled to work a maximum of 30 hours per week. Equipment, benefits, and perks are not provided to part-time or temporary employees. This job is open to candidates authorized to work in the US and located within US borders.

Compensation

$180K – $225K

Note:

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