Sr. Director Marketing Operations

About the Role

The Senior Director of Marketing Operations will be a key leader in the Go-to-Market Operations organization, partnering with the Marketing leadership and other Operational teams on strategy and operations. This role will oversee all operations functions for a marketing team at the company. The successful candidate will have a proven track record of leading and scaling marketing operations in a fast-paced, high-growth environment.

What you will do

• Develop and execute a strategic marketing operations plan that aligns with overall business objectives.
• Lead a high-performing team of marketing operations professionals to deliver against strategic goals.
• Partner with Marketing leadership to drive the annual planning process, including headcount capacity modeling, demand generation spend mix and ROI analysis, and prioritization of critical initiatives.
• Lead the quarterly demand generation spend planning process—ensuring alignment with top-down goals while optimizing based on performance trends and regional needs.
• Design and implement scalable marketing automation processes, including lead routing, lead scoring, campaign operations, and content/program automation to increase team efficiency.
• Evaluate and manage the marketing technology stack to ensure scalable and efficient usage, while maintaining alignment and integration with the broader GTM tech ecosystem.
• Ensure a clean, attributable data architecture—managing and growing contact databases, capturing key engagement signals across the buyer journey, and enabling comprehensive pipeline and ROI analysis.
• Own marketing analytics, including the setup and maintenance of attribution models and end-to-end pipeline and ROI reporting.
• Provide actionable insights to marketing teams—build self-service dashboards, lead regular performance review cadences, and recommend optimization strategies based on results.
• Oversee the technical strategy and execution of the website, supporting key product launches, rebranding initiatives, and demand generation programs.
• Partner with Revenue Operations to align GTM strategies and coordinate cross-functional activities to improve funnel performance and guide demand gen investments.
• Manage marketing budgets—ensuring adherence to allocations, accurate spend attribution, and close coordination with Finance to align forecasts with actuals.
• Lead the Marketing Program Management Office to execute complex initiatives, including product launches.
• Foster a culture of continuous improvement and innovation—leveraging AI to transform marketing execution across all functions.

Must Haves

• 10+ years of hands-on experience in Marketing Operations or a related field.
• Proven track record of working in a fast growth (over 30% growth) and at scale (over $100m in ARR) Technology company
• Deep understanding of marketing data, structures, measurement, digital, campaign/audience insights, analytics advertising tools, and adtech
• Expertise in marketing technology, including marketing automation and CRM systems, including Marketo and Salesforce.
• Proven track record of using AI to optimize and redefine Marketing process and investments

Nice to Have

• Cybersecurity experienced preferred
• Strong leadership and change management skills.
• Excellent communication and presentation skills.
• Bachelor's degree in Marketing, Business, or a related field.
• MBA or equivalent is a plus.

Benefits

At the hiring company, certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package.

Salary Range:

$221,000—$260,000 USD

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”