Senior Strategic Events Marketing Manager

About Our Client

Our client is led by a technologist and entrepreneur, founder of AppDynamics (acquired by Cisco for $3.7B). The company has raised approximately $240M in Series E venture funding, is valued at $5.5B, and is backed by top investors. The organization is building the industry’s leading AI-powered software delivery platform, enabling teams worldwide to build, test, and deliver software faster, safer, and more reliably. Writing code is only 30–40% of the engineering lifecycle — the rest involves testing, deployments, security, compliance, and optimization.

Our client brings AI and automation to this outer loop, turning complex, time-consuming workflows into streamlined processes at massive global scale.

The platform includes industry-leading products in CI/CD, Feature Flags, Cloud Cost Management, Service Reliability, Chaos Engineering, Software Engineering Insights, Internal Developer Experience, and API discovery, observability, governance, and runtime protection. Over the past year, the platform powered 128M deployments, 81M builds, 1.2T API calls protected, and $1.9B in cloud spend optimized, helping customers accelerate releases by up to 75% and achieve 10x DevOps efficiency. With employees in over 25 countries, the organization is shaping the future of AI-driven software delivery — and is looking for exceptional talent to help move even faster.

About The Role

Our client is looking for a Senior Strategic Events Marketing Manager to scale its third-party trade-show strategy, lead generation, driving pipeline, and brand awareness across its global audience of DevOps, platform, and engineering leaders.

This is a highly strategic role for someone who can design event programs—not just run events. This individual will define how third-party events support the go-to-market motion, product launches, and brand narrative, while ensuring flawless execution and measurable business impact.

This role is crucial in driving brand awareness, generating leads, and supporting the overall sales and marketing strategy. This is an opportunity for someone passionate about the development of successful event initiatives designed to create sales opportunities, brand awareness, and premium customer experiences.

About the role

Third Party Events Strategy & Program Ownership

• Contribute to the overall strategy and execution of event-based marketing for third-party events, from understanding the competitive landscape, developing a corresponding event plan, and implementing associated logistics.
• Build a scalable, repeatable events framework that can be expanded to support global audiences and multiple product lines.
• Lead the end-to-end execution of strategic tier-one national events, regional events, and collaborate with the global team on the execution of the user conference roadshow.
• Manage event deliverables from start to finish, including budget development, materials creation, staffing, on-site set-up and logistics, and post-event reporting.
• Ensure booth design, collateral, and digital assets maintain a cohesive brand presence and create engagement with event attendees.
• Implement strong follow-up with sales teams and measure results against goals to evaluate future participation, areas of improvement, and recommendations.
• Support the broader events team on global initiatives, including ancillary event support and management of the events calendar to ensure that all major events and campaigns are documented and communicated to internal teams.

Cross-Functional Collaboration

• Collaborate closely with Demand Generation to drive registrations, attendance, and post-event conversion.
• Partner with Sales and Customer Success to ensure field enablement, follow-up strategy, and event execution meets event-influenced pipeline goals.
• Work with Product and Engineering to translate complex technical topics into accessible event experiences.
• Collaborate with cross-functional teams (e.g., Sales, Product Marketing, Brand, and Demand Generation) to define event objectives, event messaging, creative deliverables, and planning timelines to ensure events deliver measurable results.

Measurement, Optimization & ROI

• Define KPIs and success metrics across awareness, engagement, pipeline influence, and revenue.
• Analyze performance data and attendee feedback to continuously improve programming.
• Build reporting that clearly communicates event impact to marketing and business leadership.

About you

• 6+ years of experience in events marketing, with a strong focus on third-party events in B2B SaaS or technology.
• Proven experience owning event programs that drive measurable business outcomes (pipeline, engagement, brand).
• Strong understanding of technical audiences, ideally in DevOps, cloud, infrastructure, or developer-focused products.
• Exceptional project management skills with the ability to manage multiple complex programs simultaneously.
• Excellent written and verbal communication skills; confident working with executives, engineers, and external partners.
• Comfortable operating in fast-paced, high-growth environments with evolving priorities.

Work Location

• Remote within the U.S. - near a major airport due to regular travel required.

What you will have

• Competitive salary
• Comprehensive healthcare benefits
• Flexible Spending Account (FSA)
• Flexible work schedule
• Employee Assistance Program (EAP)
• Flexible Time Off and Parental Leave
• Monthly, quarterly, and annual social and team-building events
• Monthly internet reimbursement

The anticipated base salary range for this position is between $145,000 and $160,000 annually.

Salary Range

$145,000—$160,000 USD

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”