Senior Product Marketing Manager

About Our Client

Our client is undergoing significant growth and transformation, offering a unique opportunity to shape its future go-to-market strategies and influence key decisions. This role provides space for innovation, growth, and meaningful impact alongside a supportive team. Compensation includes a competitive base salary (based on experience, skills, and location), eligibility for quarterly bonuses or sales incentives, equity awards, and comprehensive benefits as part of a total rewards package.

About The Role

Our Client is looking for a Senior Product Marketing Manager to help shape how its products are brought to market and tell its story to the world. In this role, the individual will lead go-to-market efforts, craft positioning that resonates, and partner across the business to drive awareness, adoption, and customer success.

The individual will work closely with Product, Brand, Sales, and Customer Success to help define the product narrative, launch with impact, and ensure customers experience the full value of the products. This is a high-impact role for a strategic marketer who’s passionate about product, customers, and storytelling.

Key Responsibilities

• Lead go-to-market strategy for new features and products, from planning through launch and adoption.

• Craft clear, compelling messaging and positioning that resonates with target audiences and scales across the customer journey.

• Partner cross-functionally with Product, Sales, Brand, and Customer Success to ensure consistent messaging and enablement.

• Translate customer insights into marketing strategy through user research, interviews, win/loss analysis, and competitive intelligence.

• Own channel strategy by identifying the right mix of channels (in-app, email, sales enablement, website, social, etc.) to build scalable and effective GTM launch stacks.

• Build and maintain core product marketing assets including one-pagers, release notes, internal FAQs, pitch decks, and battlecards.

• Be an internal and external evangelist for its products, championing their value, advocating for the customer, and representing PMM in both internal and external conversations.

• Support awareness and lifecycle programs with differentiated messaging that drives acquisition, expansion, and retention.

• Drive alignment and clarity across teams to ensure all stakeholders are informed, enabled, and working toward shared goals.

• Continuously test, learn, and iterate by bringing a data-informed mindset and adapting based on what resonates.

Required Qualifications

• 6-8 + years of product marketing experience in SaaS, ideally in a PLG or hybrid GTM environment.
• Proven track record owning launches and scaling adoption.
• Strong storyteller who can simplify complex concepts into compelling narratives.
• Customer-obsessed, with deep empathy for user needs and buying behavior.
• Comfortable leading cross-functional projects with Product, Sales, Brand, and Customer Success.
• Highly organized, detail-oriented, and can manage multiple projects without losing momentum.
• Outstanding written communication skills and love communicating value in a clear, human way. Ability to write for conversion across web, email, and other channels.
• Outstanding presentation skills—equally comfortable presenting to execs or facilitating webinars for large audiences.
• Critical thinking and narrative skills that help connect disparate ideas into a cohesive story.
• Ability to take loosely formed ideas and partial information and move them forward without waiting for perfect clarity.
• Resilient and adaptable, able to flex as timelines, priorities, or project scopes shift.
• Brings positive energy, clarity, and drive as a collaborative team player.

Preferred Qualifications

• Experience marketing to both self-serve and enterprise customers.
• Experience with Miro, Asana, G-Suite, User Interviews, and product analytics tools.
• Experience with PLG tactics and lifecycle marketing.

Salary Range

The organization uses the zip code of an employee’s remote work location, or the onsite building location if hybrid, to determine which metropolitan pay range to use. Current geographic zones are as follows:

• Tier 1: San Francisco, CA, San Jose, CA, New York City, NY // $168,300—$227,700 USD
• Tier 2: Chicago, IL, Austin, TX, Denver, CO, Boston, MA, Washington D.C., Philadelphia, PA, Portland, OR, Seattle, WA, Miami, FL, and all other cities in CA. // $154,275—$208,725 USD
• Tier 3: All other locations not in Tier 1 or Tier 2 // $140,250—$189,750 USD

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”