Senior Product Marketing Manager

About Our Client

Our client is a leading performance marketing company specializing in programmatic direct mail. Their proprietary technology leverages online and offline data to drive measurable, incremental outcomes at scale for the world’s top brands. With the ability to identify and reach nearly every U.S. household, and exclusive access to $100B+ in annual transactions and hundreds of billions of real-time intent signals, they deliver unparalleled precision, scale, and performance for marketing campaigns.

About the Role

The Senior Product Marketing Manager will help shape how the company's solutions are positioned and brought to market. You’ll sit at the intersection of product, sales, and marketing – partnering to define go-to-market strategies, develop compelling messaging and enablement materials, and translate customer insights into impactful positioning.

This is a highly collaborative and visible role, ideal for someone who thrives in fast-paced environments and loves turning complex products into clear value stories that drive adoption and growth.

You Will:

• Develop and refine product positioning and messaging based on customer feedback, data, and competitive insights
• Plan and execute go-to-market (GTM) strategies for new products, features, and updates
• Collaborate with Product Management to ensure customer and market needs inform the roadmap and feature prioritization
• Conduct market research and competitive analysis to surface industry trends, opportunities, and points of differentiation
• Partner with Sales Enablement to build and maintain tools and materials like pitch decks, one-pagers, and battle cards
• Collaborate with Demand Generation and Content teams to support product-focused campaigns and thought leadership
• Define and evolve customer personas and key use cases to guide messaging and segmentation strategy
• Track and analyze product marketing KPIs and iterate on campaigns and messaging to improve performance
• Engage directly with customers to source testimonials, case studies, and success stories that fuel brand credibility

You Have:

• 5+ years of product marketing experience in AdTech, MarTech or a B2B SaaS environment
• Led go-to-market (GTM) launches in collaboration with Product, Sales, Customer Success, and Demand Gen teams. Managed and executed successful launch plans, resulting in measurable improvements to retention and revenue.
• Crafted product positioning and messaging that resonates with target personas and differentiates from competitors, resulting in materials such as pitch decks, one-pagers, website copy, or product videos.
• Developed sales enablement materials such as battle cards, product demos, objection handling guides, and training sessions to improve sales efficiency and close rates.
• Synthesized customer research and insights into marketing strategies, such as building segmented messaging frameworks based on persona interviews and win/loss analysis.
• Collaborated with Growth, Brand, and Content teams to support demand generation programs with product-aligned messaging, landing pages, and campaign assets, leading to an impact on lead quality and conversion rates.
• Analyzed and reported on product marketing performance, including launch KPIs, adoption metrics, and competitive trends.
• Experience working at growth-stage companies that require you to be a self-directed builder who thrives on ambiguity, learns on the fly, and turns scarce resources into rapid, measurable results.
• Experience with performance marketing, direct mail or CTV marketing channels

Benefits

• Remote-friendly team
• Unlimited PTO policy
• Comprehensive medical, dental and vision plans
• Cell phone reimbursement program
• Flexible spending (FSA), health savings (HSA), and pre-tax commuter accounts
• Employee-based 401(k) program
• Additional voluntary benefit programs available such as life, critical illness, disability, employee assistance and additional buy-up options

Salary range

Low: $140,000 - High: $165,000

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”