Our client is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. They build marketing, sales, service, and website management products that start free and scale to meet their customers’ needs at any stage of growth. They’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

About The Role

The Senior Product Marketing Manager, Customer Storytelling will lead the strategy and execution of compelling customer stories that support marketing, sales, and brand initiatives. This role is part of the Customer Advocacy Team and focuses on crafting impactful narratives that highlight customer success. The ideal candidate is a strategic and hands-on product marketer with strong skills in positioning, messaging, and go-to-market (GTM) strategy. They should be action-oriented, adaptable, and passionate about using storytelling to drive growth and customer connection.

In This Role, You'll Get To:

Own & Evolve the Customer Storytelling Strategy – Develop a structured, scalable approach to storytelling that aligns with that strengthens the product marketing narratives and supports key business objectives.
Drive Strategic Distribution & GTM Activation – Move quickly and decisively to ensure customer stories are seamlessly integrated into sales enablement, marketing campaigns, and GTM motions—navigating ambiguity with confidence and making informed decisions along the way.
Develop a Thought Leadership Presence – Champion best-in-class customer storytelling practices, mentoring teams and ensuring they are widely adopted across the company.
Experiment & Innovate in Storytelling Formats – Push beyond traditional case studies, leveraging interactive content, AI-driven insights, and customer-led storytelling initiatives.
Leverage AI to Enhance Storytelling – Explore how AI can improve the efficiency, personalization, and impact of customer storytelling, from content creation to distribution.

What They’re Looking For:

Have 5+ years of experience, including 3+ in product marketing, with expertise in positioning, messaging, and GTM strategy.
Excel in GTM execution, strategically positioning and packaging content for impact across marketing, sales, and brand channels.
Understand B2B tech sales, marketing, and the role of customer stories in the buyer journey.
Operate strategically while executing—equally comfortable defining a storytelling vision and bringing it to life.
Have a bias for action, navigating ambiguity with confidence and making informed decisions quickly.
Embrace a growth mindset, seeking out learning opportunities and valuing giving/receiving feedback to improve and innovate.
Leverage AI to drive innovation, efficiency, and impact.
Push beyond traditional case studies, using creative formats to enhance engagement.
Track performance and continuously refine their approach for maximum effectiveness.
Are passionate about mentorship, fostering growth and collaboration within teams.

Cash compensation range:

$112.000 - $168.000 USD Annually