Senior Marketing Operations Manager

About Our Client

Our Client is redefining property management for specialty real estate. Tailored for the self-storage, marine, and RV & camping industries, they seamlessly integrate management software with marketplace listings, websites, CRM, insurance, payments and more. Dedicated to empowering owners and operators, they help you win more every day.

At the heart of the company is their culture, which reflects their commitment to delivering exceptional value to their customers and fostering the personal and professional growth of their employees. They strive to empower their team and their customers to achieve and win more than ever before.

About The Role

Our Client is seeking a results-driven and detail oriented Sr. Marketing Operations Manager to enhance marketing performance and drive operational excellence.

As the Sr. Marketing Operations Manager, you will be responsible for optimizing and managing the marketing technology stack, processes, and analytics to ensure seamless execution of marketing campaigns and data-driven decision-making. You will work cross-functionally with demand generation, content, sales, and customer success teams to enhance efficiency, improve lead management, and maximize ROI.

Reporting to the VP of Revenue Operations, you will play a critical role in shaping a best-in-class Revenue Operations function, driving operational excellence, and maximizing business outcomes.

Key Responsibilities:

• Oversee and optimize the marketing technology stack, including CRM (e.g., Salesforce), marketing automation (e.g., HubSpot), and other relevant tools. Maintaining and optimizing data syncs, ensuring clean and accurate data across platforms.
• Develop and maintain marketing performance dashboards, reports, and analytics to track key metrics such as demand generation, funnel analysis, pipeline contribution, and campaign ROI.
• Collaborate with sales and marketing teams to improve lead scoring, attribution modeling, and funnel conversion rates.
• Ensure accurate data collection, integration, and hygiene across marketing platforms.
• Manage marketing automation workflows, email campaigns, and lead nurturing processes. Perform data cleanup, transformation, and uploads into HubSpot and Salesforce.
• Support campaign execution by setting up tracking, segmentation, and personalization strategies.
• Conduct A/B testing and optimization for landing pages, email campaigns, and other marketing assets.
• Ensure compliance with data privacy regulations (GDPR, CCPA) and best practices for data security.
• Assist in budget planning, forecasting, and allocation of marketing spend based on data insights.
• Provide recommendations for process improvements and efficiency enhancements.

What you need to bring to the table:

• 5+ years of experience in marketing operations, marketing automation, or a related role within a SaaS or B2B environment.
• Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred).
• Strong analytical skills with proficiency in marketing analytics tools (Google Analytics, Tableau, Looker, etc.).
• Knowledge of lead management, data segmentation, and campaign tracking.
• Experience with A/B testing, conversion rate optimization (CRO), and marketing attribution models.
• Understanding of data privacy regulations (GDPR, CCPA) and compliance requirements.
• Exceptional project management and problem-solving skills.
• Strong communication skills and ability to work cross-functionally.
• Experience with SQL or scripting languages for data analysis is a plus.

Location: REMOTE

All applicants must be currently authorized to work in the United States on a full-time basis.

The company is a fully distributed company, but is currently only registered for employment in certain states. To be eligible for employment, you must reside in the following states: AL, AZ, CA, CO, CT, FL, GA, ID, IL, IN, IA, KS, LA, MD, MA, MI, MN, MO, MS, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY.

Benefits and Perks:

• Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance.
• 401(k) match after 60 days, 100% vested after 1 year.
• Employer contribution to your HSA, plus an HRA to help offset your deductible.
• Instant access to flexible vacation.
• Company rewards and recognition that add up and can be redeemed for personalized gifts and experiences!
• 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of their offsite volunteer and community service events.
• 8 hours of Rest, Relax, Recharge time to care for your mental health.
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
• Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively.
• 'Paw'ternity Leave and Pet Bereavement
• Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed.
• $50 monthly home data stipend, plus a home office sign-on bonus of $250.
• Fertility care support options to help in your journey towards parenthood.
• Access to financial experts to help you make informed decisions and achieve your financial goals.
• Direct Student Loan Payment Program, some qualifications and eligibility rules apply.

Important Notice: To protect yourself from fraudulent activities, please consider the following:

• Official Communication: All genuine communication from the company will come from official email addresses. Be cautious of any communication that doesn’t match this criteria.
• No Unsolicited Offers: The company does not extend job offers without a formal interview process. If you receive an unsolicited job offer claiming to be from the company or any of its representatives, it’s a red flag.
• Verification: If you’re uncertain about the legitimacy of any job offer or communication claiming to be from the company, please contact the HR department directly for verification.

Salary Range

$115,000—$135,000 USD

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”