Senior Marketing Operations Manager

About Our Client

Our client is a leader in AI-powered marketing on the data cloud, founded by former Google executives. Recognized for delivering top ROI, it helps businesses transform their marketing through its Compound Marketing Engine, which uses Agentic AI to streamline campaigns, propose audience strategies, and optimize performance. Trusted by thousands of enterprise marketers, the platform drives measurable growth, continuous improvement, and strong ROI through a user-friendly, cutting-edge system.

The Mission

Our client aspires to unleash the growth potential of the world’s most innovative brands with their compound marketing engine, closing the loop between people, data, and AI.

How They Work

• They plan, prepare, prospect, learn, and close - they work hard together.
• They bring a Learner’s mindset to everything they do.
• They believe in the power of collaboration, innovation, and gratitude.
• Their love for their customers drives them to go the extra mile and build the best products for them.
• They ship with urgency and extreme ownership.
• Their culture and people are their greatest strength.

About The Role

Our client is hiring a Senior Marketing Operations Manager to build and scale its marketing operations from the ground up. Working closely with the Director of Demand Generation, this role will lead the development of systems to track engagement, automate multi-channel campaigns, and drive targeted outbound efforts that generate a predictable pipeline. The ideal candidate will also enhance marketing data and reporting to guide future investment decisions and continuously seek innovative ways to maximize team efficiency and impact using modern tools.

What You’ll Do

Marketing Automation and Campaign Operations

• Own automation workflows to manage and execute multi-channel campaigns
• Drive the account nurture and prospecting programs
• Develop and implement automated sales outbound campaigns tied to intent signals (job change data, G2 intent, etc.)
• Support the development and deployment of marketing programs including events, webinars, content programs, product launches, and ABM campaigns
• Define and create audience lists, lead forms, internal notifications, email nurtures, and any other campaign assets that are needed

Lead Management and Data Governance

• Optimize inbound lead follow up and meeting booking
• Manage, refine, and improve lead scoring to surface best-fit prospect accounts for sales
• Ensure accurate segmentation, personalization, and campaign trigger logic
• Run regular database hygiene programs to ensure healthy email deliverability and reduce sunk sales outreach
• Help ensure governance to email and data compliance standards

Technology and Process Management

• Leverage and optimize marketing usage of existing GTM tools like Salesforce, HubSpot, ZoomInfo, and Zapier
• Identify capability or technology gaps and manage vendor research and selection processes where appropriate
• Support innovation and experimentation across the team with regards to workflow improvement, particularly in the use of AI

Analytics, Attribution, and Reporting

• Own marketing contribution to GTM forecasting
• Manage real-time reporting on program performance and tracking toward quarterly KPIs
• Manage monthly report out process across the marketing organization and look for opportunities to streamline analytics
• Ensure standardized campaign tracking and UTM usage for downstream measurement of programs and channels

What They Look For

• 7-10 years in Marketing Operations or RevOps within B2B SaaS or tech-driven companies
• A 0 to 1 builder mentality with experience building programs and processes from scratch
• Deep hands-on experience with a leading MAP (ideally HubSpot)
• Advanced mastery of Salesforce or similar CRM, with experience managing custom objects, campaign tracking, reporting, and workflows
• Familiar with modern GTM and data workflow tools and their effective usage
• A willingness and propensity to experiment with new tools, automations, and AI to improve existing marketing workflows and increase individual team member leverage
• Exceptional communication and stakeholder management skills to drive cross-functional collaboration.
• Strong project management experience, with the ability to prioritize tasks, manage multiple initiatives, and execute within deadlines.
• High attention to detail, intellectual curiosity, and a passion for driving business impact through data-driven decisions.

Salary Range

The estimated salary is between $130,000 to $160,000 USD. The total compensation will also include a meaningful variable component and equity in the company. Final base salary decisions will be based on a variety of non-discriminatory factors unique to each candidate, such as the individual’s skill set, depth of experience, and qualifications.

What the Hiring Company Offers

Rewards

• See your work impact some of the most important businesses in the world.
• Spot bonuses for major milestones and product feature graduations
• Opportunities for career progression and dynamic collaboration across teams
• Equity incentives for employees making an impact

Flexible Work Style

• Remote-First Culture
• Flexible schedules and goal-based work style
• Unbounded PTO
• Monthly Recharge Days

Competitive Benefits

• Free Platinum Health Insurance with Aetna
• 401(k) Program with Generous Company Match

Learn and Grow

• Quarterly Hackathons to focus on team passion projects
• Education Stipend towards your professional development
• Work closely with their world-class executive team
• Learners’ mindset culture

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”