Senior Marketing Manager, Strategic Initiatives

About Our Client

Named among the Best Places to Work in Insurance by Business Insurance for four years in a row (2020-2023), our client is one of the largest managing general underwriters (MGU) focused on catastrophe-exposed markets in the US. Since its founding in 2009, the company has experienced exceptional growth while generating underwriting profits for carrier partners through hurricanes, wildfires, and hail. Available in 16 states, they offer more than 50 competitively priced home, flood, earthquake, and commercial products on behalf of highly rated carrier partners. Today, they manage more than $1.9 billion of inforce premium and helps protect 640,000 policyholders.

The company has more than 1000 employees working remotely or in-office across nine offices: Cheshire, Connecticut; Chicago, Illinois; Cincinnati, Ohio; Houston, Texas; Jersey City, New Jersey; Mountain View, California; Marlton, New Jersey; Tallahassee, Florida; and Seattle, Washington.

The company offers generous health benefits and perks, including tuition reimbursement, wellness allowance, paid volunteer time off, a matching 401K plan, and more.

Who They Are

The company is committed to providing innovative solutions for property insurance in some of America’s most challenging markets. As one of the leading property insurance providers in the U.S., they foster a culture of collaboration, innovation, and data-driven decision-making. The Go-To-Market (GTM) teams are at the forefront of driving growth, and they are looking for a strategic marketing leader who will play a significant role in the company's future success by working to develop integrated campaign strategies and plans. If you are a proactive marketing professional passionate about collaborating with sales and marketing leaders to deliver results, you are invited to join this dynamic team.

About The Role

The company is seeking a Strategic Initiatives Senior Marketing Manager to lead the development and execution of enterprise-level marketing strategies that amplify the brand narrative and support business transformation. This role drives visibility and alignment around priorities—connecting strategy to execution across internal teams and key external audiences, including producers, policyholders, investors, carrier partners, and reinsurers.

In this highly collaborative position, you’ll work closely with stakeholders across Marketing, Sales, Education, Sales Enablement, Product, Software, Innovation, and Claims, as well as GTM leadership, to support stakeholder initiatives and engagement. You’ll also lead the marketing strategy behind large-scale producer engagement events, ensuring strengthened relationships, deepened loyalty, and enhanced external positioning.

What you’d be doing:

Strategic Marketing Leadership:

• Lead the development and execution of marketing strategies that highlight innovation, software advancements, and key enterprise priorities to external audiences.
• Bring clarity and structure to complex initiatives, demonstrating ownership and adaptability in a fast-paced environment.

Integrated Campaign Development:

• Design and oversee execution of cross-channel marketing plans (digital, partner, internal, event, and field) to drive producer awareness, engagement, and adoption.
• Monitor performance metrics, analyze results, and refine campaign strategies to maximize impact and ROI.

Stakeholder Engagement and Enablement:

• Collaborate with cross-functional teams, including communication and education, to develop materials that inform and engage producers and other external stakeholders to support key initiatives.
• Support the creation of scalable tools and content to consistently communicate product capabilities and strategic priorities.

Event Strategy and Market Presence:

• Define the strategy and lead content planning for major producer events that enhance market presence, influence, and strengthen producer relationships.
• Oversee the successful execution of business meetings, provide executive-level event summaries, and drive forward the follow-up initiatives.

Cross-Functional Alignment:

• Lead coordination across GTM, Marketing, Product, Innovation, Software, Claims, OCEO, and other functional teams to align messaging, priorities, and timelines.
• Serve as the go-to marketing partner for cross-functional teams, ensuring consistent messaging, aligned priorities, and seamless execution across all producer-facing initiatives.

Leadership and Insights:

• Provide coaching and guidance to regional and cross-functional teams, fostering a culture of strategic thinking.
• Serve as a leader for strategic marketing insights, providing data-driven recommendations and effective visualizations to inform decision-making.

They’re looking for someone who has:

• A self-starting, motivated, strategic-minded individual who is comfortable working with analytics and has a proven track record of utilizing data to track and measure results.
• Professional business presence and acumen with comfort presenting to, supporting, and working with leaders and executives across the organization.
• Keen ability to tell a story with data via proficient visualizations and actional insights.
• The ability to see the big picture while also working to execute at the ground level.
• Innovative mindset with a strong ability to navigate ambiguity.
• The ability to find creative ways to impact the business by driving strategic outcomes among producers.
• Experience working with and supporting a sales team, clients, and partners.
• Detail-oriented with outstanding written and oral communication and strong cross-functional collaboration skills.
• High level of proficiency in Microsoft Office Suite applications including Word, Excel, PowerPoint, and Outlook.
• Minimum of a bachelor's degree in marketing, business or a related field.
• 5+ years of experience working in marketing.
• Experience in insurance, financial services, or a highly regulated industry.
• Strong B2B and D2C marketing experience.

Highly preferred candidates also have:

• 7+ years in marketing strategy, GTM, stakeholder communications, or sales enablement strategy.
• Strong PowerPoint and Excel skills with the ability to synthesize complex topics into clear strategic communications.
• Experience marketing innovation or software initiatives across B2B or B2B2C audiences.
• Proven success in developing executive-ready strategies that engage external stakeholders.
• Experience collaborating on large-scale events and strategic engagements with partners and customers.
• Excellent communication, organizational, and cross-functional leadership skills.
• Experience in the property and casualty insurance industry.
• High initiative, self-managed, and thrives in ambiguous, fast-paced environments.
• Experience with Wrike or other project management tools.
• Experience with Salesforce Marketing Cloud, Salesforce Sales Cloud, Domo, or other BI/CRM tools.

About the Go-To-Market Team:

The Go-To-Market (GTM) team is a dynamic group dedicated to driving the trial and adoption of products, deepening market insights, and fostering strong, lasting loyalty among producers. Comprising the GTM Regional Teams, Product Growth and Advocacy Team, Market Strategy Team, and the Loyalty Team, this collaborative force plays a central role in market success. Together, these teams work strategically to promote understanding of market conditions, adapt to changing demands, and implement initiatives that enhance business outcomes. Through targeted strategies and direct producer engagement, the GTM team is instrumental in ensuring products resonate across markets, meet customer needs, and build meaningful, long-term relationships with producers.

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”