Senior Manager, Product Marketing

About Our Client

The company is a fast-growing digital health platform dedicated to helping people live better, longer. By combining personalized medication, behavioral science, and expert support, it empowers individuals to build lasting healthy habits. Their holistic programs address areas like weight management, diabetes prevention, menopause, and longevity. Serving millions through health plans, employers, and direct-to-consumer channels, the company creates a positive, impactful experience—whether employees work remotely or in-office.

About the Team

Within the company, the Brand Marketing team drives awareness, engagement, and growth through strategic storytelling and high-impact campaigns. The team collaborates across departments to bring the mission to life and connect people with transformative health experiences.

About the Role

As the company continues to grow, they’re seeking a Senior Manager, Product Marketing to shape go-to-market strategies and optimize product performance through integrated marketing initiatives. This highly cross-functional role collaborates closely with Product, Consumer Insights, Creative, and broader Marketing teams to align messaging with market needs and drive measurable business outcomes.

You Will

• Drive Positioning & Messaging
• Collaborate with Product, Consumer Insights, and Marketing to develop clear, differentiated product positioning and compelling messaging.
• Align messaging with market needs, user feedback, and competitive differentiators.
• Develop Product Line Strategy
• Partner with Product leadership to assess and evolve the product portfolio strategy.
• Recommend enhancements to portfolio positioning, cross-product integration, and pricing approaches.
• Identify ways individual products complement each other and contribute to larger business goals.
• Partner on Creative Strategy Collaboration
• Work closely with Performance Creative teams to bring market insights into the creative development process.
• Highlight key features, tools, or experiences that can drive marketing effectiveness.
• Contribute to creative testing frameworks and ensure ad concepts are grounded in product strengths.
• Develop and Validate Product Claims
• Partner with Research to create and validate claims that strengthen product positioning.
• Ensure all claims are credible, substantiated, and meet legal and regulatory standards.
• Translate validated claims into clear, persuasive messaging for marketing assets.
• Own Go-to-Market Planning
• Develop and manage GTM strategies for new product launches and existing product campaigns.
• Recommend opportunities to refresh messaging and campaign focus for ongoing business impact.
• Align launch and campaign plans with cross-functional stakeholders to ensure successful execution.
• Improve Performance Analysis & Optimization
• Establish reporting frameworks to measure product performance across the funnel.
• Analyze key performance indicators, uncover trends, and translate insights into actionable strategy.
• Explore opportunities for product-level P&Ls in partnership with Finance and Analytics teams.

You Have

• 7+ years of experience in marketing or product marketing.
• Strong storytelling and communication skills; confident presenting to executives and cross-functional teams.
• A strategic and analytical mindset, with a proven ability to translate strategy into action in a data-driven manner.
• Hands-on experience with content creation and know how to translate complex features into crisp messaging—from technical one-pagers and positioning docs to pitch decks and launch kits.
• A high-degree of organization and ability to thrive in a fast-moving, dynamic environment—juggling multiple projects, shifting priorities, and tight deadlines without losing focus or quality.
• A customer-first mindset, constantly looking for ways to cross-collaborate and close the loop between product, GTM, and user needs.
• Curiosity, proactivity, and the ability to roll up your sleeves—whether it's building a demo, jumping into competitive analysis, or recording a launch video.

What Makes This Job Amazing

• You’ll define product marketing strategy and messaging for a category-leading health platform.
• You’ll be a critical bridge between Product and Marketing, helping turn innovations into impactful stories.
• You’ll shape and validate product capabilities that influence how the company is perceived in the market.
• You’ll help scale a high-performing, insights-driven Product Marketing function with room for growth and ownership.

Compensation Details

• The US base salary range for this full-time position is $164,000 - $222,000.
• The range displayed on each job posting is based on our client’s estimate as of the date of publication and reflects the minimum and maximum target for the position across all US locations. The actual placement of the candidate within the range is based on factors including but not limited to relevant experience, assessment of functional skills and behavioral competencies, and scope. This range is not inclusive of any discretionary bonus or equity package.
• Our client currently offers a comprehensive and generous total rewards package. This package generally includes discretionary performance-based bonus, stock awards, healthcare & retirement benefits, paid holidays, paid time off, disability benefits and various wellness programs, etc.

Location

• By applying to this position you will have an opportunity to share your preferred working location from the following:
• In-office Locations:
• New York, NY, USA
• Princeton, NJ, USA
• Remote location(s): United States, with ability to work Eastern or Central Time Zone-aligned hours strongly preferred.

Join in shaping the future of health. Whether you're remote or in-office, you’ll be part of a passionate, mission-driven team working to make the world a healthier place—one habit at a time.

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”