Senior Director of Marketing Operations

About Our Client

Our client is courageous innovators focused on redefining the customer experience, making the impossible possible for companies globally. They champion an inclusive and diverse culture representative of the communities in which they live and serve. And, they give back to their community by volunteering time, supporting non-profits, and minimizing their global footprint. Each day, thousands of employees, customers, and partners all over the world trust them to deliver a better way to great experiences.

They are recognized as a cloud contact center leader by many of the most influential research organizations, including Gartner and Forrester. With significant funding, a high valuation, and a ranking on the Forbes Cloud 100 list, now is the time to be part of the team to help accelerate their success in a new decade of transformational growth.

At the company, they embrace fundamental operating principles that define who they are as an organization. These principles drive them to make the impossible possible.

• Focus: Focus time, energy and attention on what is most impactful for the business and thoughtful about how and when to partner with others.
• Accountability: Hold self and others accountable to meet commitments and drive results. Accept responsibility for successes and failures.
• Speed: Execute with agility and urgency. Act promptly, decisively, and without delay. Make good and timely decisions that keep the organization moving forward.
• YOU!

About The Role

This is a high-impact leadership role where you will architect, lead, and optimize the full function of marketing operations. You will drive process excellence, systems integration, data governance, and operational enablement across a globally distributed team. They need a decisive, execution-driven leader who thrives in fast-paced environments, communicates clearly, and embodies transparency and integrity. You’ll partner closely with Revenue Operations, Demand Generation, Product, and Sales to ensure marketing execution is precise, agile, and performance-driven. This role will also be a strategic force in goal setting, performance tracking, and ongoing operational planning, owning weekly, monthly, and annual reporting cadences and business reviews. Your work will directly influence how the marketing organization stays accountable and focused in the short and long term. They want to meet you if you’re passionate about AI, data, planning, and delivering results that accelerate pipeline and revenue.

Duties and Responsibilities:

Marketing Operations Strategy & Leadership

• Build and execute a scalable global marketing operations strategy aligned with GTM goals.
• Lead and mentor a team of professionals, fostering a high-accountability and results-oriented culture.
• Partner with the CMO and Marketing leadership to ensure operational alignment with strategic objectives.

Planning, Reporting, & Performance Tracking

• Lead ongoing planning processes (quarterly, annual, and rolling planning).
• Track progress against marketing goals and lead weekly, monthly, and annual reporting cadences.
• Manage and execute business reviews (QBRs, MBRs, WBRs) in partnership with Marketing and Revenue leaders.
• Ensure alignment across planning cycles, OKRs, resource allocation, and budgeting

Tech Stack Ownership & Optimization

• Own and optimize core systems: Marketo, Salesforce.com, 6Sense, Bizible, LeanData.
• Ensure seamless data flow and campaign execution across platforms.
• Define and enforce operational standards, workflows, and system documentation.

AI & Automation Innovation

• Champion the use of AI in marketing operations and campaign planning.
• Partner with internal stakeholders and external agencies to develop AI agents for campaign creation, execution optimization, and intelligent segmentation.
• Pilot automation and personalization programs that scale impact and reduce manual work.

Data, Attribution, & Analytics

• Lead funnel and pipeline reporting, forecasting, and attribution modeling.
• Build dashboards and KPI frameworks to track performance across all campaign types and channels.
• Ensure accuracy, timeliness, and transparency of marketing data.

Executional Excellence & Campaign Enablement

• Create systems and processes that support flawless campaign execution.
• Build SLAs, QA protocols, and scalable campaign templates for cross-functional partners.
• Drive continuous improvement in the execution and performance of all marketing programs.

Cross-Functional Alignment

• Collaborate closely with Sales Ops, RevOps, Demand Gen, Product Marketing, and Content.
• Lead marketing process integration with sales and customer lifecycle efforts.
• Ensure lead scoring, routing, and follow-up processes are optimized and service-level aligned.

Qualifications:

• 10+ years of experience in B2B SaaS marketing, with at least 5 years leading marketing operations.
• Proven success leading global teams, including offshore and onshore resources.
• Deep, hands-on expertise with Marketo, 6Sense, Bizible, and Salesforce.com.
• Familiarity with modern BI tools (e.g., Looker, Snowflake, Tableau).
• Experience driving marketing ops transformations that improved pipeline, process, and productivity.
• Demonstrated use of AI and automation in marketing operations or campaign planning.
• Strong cross-functional communicator and collaborator; experienced working with GTM and Product teams.
• Proven experience owning marketing planning and reporting cadences, with a strong operational mindset.
• Track record of thriving in high-change, high-growth startup environments.
• High integrity and transparency—leads with humility, accountability, and candor.
• Bachelor's degree required; advanced degree or certifications in marketing ops, analytics, or martech is a plus.

Nice-to-Haves

• Experience supporting product-led growth and ABM strategies.
• Understanding of GDPR/CCPA compliance in martech infrastructure.
• Exposure to emerging AI martech tools (e.g., ChatGPT, Jasper, Mutiny, Drift).

Why Join?

• Join a high-growth company redefining customer experience with AI.
• Lead a strategic function at the heart of marketing transformation.
• Own and evolve critical planning and performance processes.
• Partner with visionary leaders and be empowered to innovate.
• Competitive salary, equity, and benefits.
• Flexible remote work, a culture of ownership, and a company that values truth, integrity, and collaboration.

Work Environment and Physical Requirements:

Primarily office-environment work, extended periods of sitting or standing, computer-based work. Limited lifting, and equipment usage limited to computer-related equipment (keyboards, mouse, etc.)

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”