Senior Director, Growth Marketing

About Our Client

Our client transforms work lives. As an established global organization, it helps people find jobs. Its story is one of growth, success, and professional fulfillment. It creates digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of its work helps people interview confidently, finding the right job in less time. Employees are experts, learners, contributors, and creatives.

Our client celebrates and promotes diversity and inclusion. It values its position as an Equal Opportunity Employer. It hires based on qualifications, merit, and business needs. It does not discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law.

About The Role

Our client is seeking a Senior Director of Growth Marketing to lead top-of-funnel strategy and execution across its portfolio of consumer and B2B brands. This role sits at the intersection of marketing, product, and technology, driving measurable growth through product partnerships, AI-driven engagement, and omni-channel distribution.

About the Team

The Growth Marketing team is responsible for accelerating customer acquisition, activation, and expansion across the organization's global portfolio of brands. The team operates at the intersection of data, creativity, and experimentation, partnering closely with Product, Engineering, Data Science, Brand, and Sales to unlock new paths to sustainable growth. Work spans paid media, lifecycle marketing, conversion optimization, and strategic partnerships, all rooted in a test-and-learn culture where insights move quickly into impact. The team values curiosity, collaboration, and outcomes over ego, and is building modern, scalable growth engines that reach millions of job seekers and employers every day.

Key Responsibilities

Growth Strategy & Leadership

• Develop and execute the top-of-funnel growth strategy for the organization's brands—driving new user acquisition, reactivation, and engagement across job seekers and employers.
• Partner closely with product, partnership, data science, and engineering teams to build and scale growth opportunities through customer acquisition channels.
• Drive experimentation, conversion rate acceleration, and partner connectivity across channels and products.

Omni-channel Marketing & Distribution

• Drive integrated, cross-platform marketing strategies—including paid search, social, display, programmatic, affiliates, and email—with AI and automation at the center.
• Oversee email and CRM lifecycle marketing that uses predictive modeling and personalization to increase engagement and conversion.
• Identify and scale product distribution partnerships that extend audience reach and create new entry points into the ecosystem.

AI-Driven Personalization & Engagement

• Lead the integration of AI tools and LLMs across growth workflows—from creative optimization and audience targeting to content and campaign automation.
• Collaborate with data and ML teams to enhance user journey prediction, segmentation, and real-time engagement.

Product-Led Growth

• Partner with product and marketing leaders to identify and optimize growth opportunities within the job search, online ecosystem, and resume-building experiences.
• Collaborate on in-product experiments, referral programs, and onboarding flows to increase activation and lifetime value.
• Bridge marketing insights with product analytics to shape roadmap priorities that accelerate marketplace growth.

Required Qualifications

• 10+ years in growth marketing or performance marketing leadership, ideally in high-scale consumer or marketplace environments.
• Proven experience driving top-of-funnel growth through multi-channel campaigns, product-led initiatives, and partnerships.
• Hands-on experience with AI/ML-driven marketing technologies, such as personalization engines, generative creative tools, or predictive engagement models.
• Strong cross-functional collaboration skills—able to translate between marketing, engineering, and product disciplines.
• Data-obsessed mindset with the ability to move from insight to action quickly.

Preferred Qualifications

• Experience leading teams across multiple brands or portfolios is a plus.

Benefits

Outstanding Compensation

• Competitive salary
• Bi-annual bonus
• 401(k) plan with match
• Equity in the company
• Flexible spending accounts (health, dependent care)
• Internet and home office reimbursement

100% Full Health Benefits

• Medical, dental, and vision (optional plans for family)
• Life & long-term disability insurance (optional)
• Mental health support and resources
• Wellness reimbursement (gym, health apps, etc.)
• Pet Insurance (optional)

Flexible Time Away

• Flexible PTO
• Sick time policy
• Observed holidays

Eligibility

This position is 100% remote, work from home.

Individual pay is based on location, transferable skills, experience, and other relevant factors. This estimated range is based on the best available market data and factors, all of which are subject to change. This position may also be eligible for a bonus and medical, dental, vision, life, short and long-term disability insurance, 401(k), paid time off, sick leave, and paid holidays, all subject to applicable plan terms.

Starting pay range

$170,000—$225,000 USD

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”