Senior Brand Marketing Manager, Brand Management

About Our Client

Our client is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. They build marketing, sales, service, and website management products that start free and scale to meet their customers’ needs at any stage of growth. They’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about the company culture in the Culture Code, which has more than 5M views, and learn about their commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, the hiring company was named a top workplace and has been recognized for its award-winning culture by various organizations.

Headquartered in Cambridge, Massachusetts, the hiring company was founded in 2006. Today, thousands of employees across the globe work remotely and in offices. Visit their careers website to learn more about the culture and opportunities.

About the Role

This work extends beyond traditional campaigns and is ideal for someone who thrives at the intersection of brand integrity and marketing effectiveness. As a Senior Brand Marketing Manager, you'll be the strategic bridge between the hiring company's brand standards and business results, ensuring that the brand shows up consistently across above-the-line touchpoints. You'll shape how the brand evolves in the AI-powered marketing landscape while empowering teams across the organization to create assets that perform and protect the brand.

In this role, you'll:

Bridge Brand and Performance: Make strategic recommendations that drive greater alignment between upper-funnel brand campaigns and conversion-focused marketing to ensure a seamless customer journey. This includes activities like:

• Identifying opportunities to connect direct response advertising with brand awareness campaigns
• Developing sequencing strategies for a cohesive customer journey from awareness to conversion
• Ensuring consistent messaging and visual identity across all funnel stages

Drive Performance Creative Strategy: Develop strategy and provide creative direction for mid-funnel and direct response advertising that increases consideration and conversions (demos, signups, leads). This includes activities like:

• Creating strategic briefs for larger, more complex direct response assets
• Serving as liaison between creative and DR teams to ensure creative is balancing brand standards with performance goals
• Reviewing AI-generated creative before launch, and developing and maintaining brand guidelines serving as resources for AI tools
• Recommending optimizations to improve conversion metrics while maintaining brand consistency

Lead Brand Governance: Develop and implement brand governance processes to ensure consistent brand application across ATL touchpoints. This includes activities like:

• Managing trademark requests and co-brand applications with Legal and Procurement, and overseeing the application of brand guidelines
• Reviewing ad-hoc paid assets from cross-functional teams promoting content, events, and more
• Developing centralized workflows for all assets that need brand review, creating streamlined processes for creative review

Enable and Consult Across Teams: Develop guidelines, training, and resources to help marketing teams create assets that align with brand standards. This includes activities like:

• Implementing an annual brand learning agenda with engaging materials and workshops
• Gathering feedback to measure employee understanding of brand guidelines and address knowledge gaps
• Helping social teams translate paid campaigns into organic channels and vice versa
• Onboarding creator partners on brand alignment and review for brand safety
• Supporting regional teams with localized brand toolkits for field marketing events
• Providing expert guidance to teams requiring regular brand support

We are looking for people who:

• Have 7+ years of experience as an individual contributor in brand management
• Have experience developing campaign strategy and creative that increases consideration and conversions
• Have a deep understanding of performance marketing metrics and how videos and images can better influence conversion
• Have experience creating brand guidelines and governance processes, including trainings, briefing partners, and reviewing work to ensure brand consistency
• Excel at cross-functional collaborationConsistently deliver results
• Have experience working with external vendors and agency partners
• Have strong project management skills and can effectively prioritize multiple initiatives
• Are naturally curious with excellent communication skills and can articulate complex ideas clearly
• Can provide constructive creative feedback that is clear, empowering, and empathetic
• Can fly high and low -- with an ability to think strategically but execute tactically when needed

Salary Range

92000-138000 USD Annually

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under the company’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in the company's equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”