About Our Client
Our client is growing! They are looking for a high-energy, execution-oriented Product Marketing Manager to join their growing PMM function. The company empowers leading retailers to transform the post-purchase experience with their AI-driven SaaS platform. Their solutions help ecommerce businesses drive loyalty, reduce operational costs, and unlock new revenue streams after the buy button. They're scaling fast and looking for a talented Product Marketing Manager to accelerate their growth with mid-market and enterprise clients.
About the team
- The Product Marketing team’s role is to deeply understand their market and customer needs, and use this insight to help inform their product strategy, lead go-to-market for their suite of products, and create and execute campaigns to drive product growth
- Product Marketing is a highly cross-functional role, partnering closely with Product and Engineering, Sales, Customer Success, Design, and Marketing to name a few
- Different from many other Product Marketing teams, this team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch
- Product Marketing is beholden to the same goals as their GTM partners. They are laser-focused on driving company growth through the awareness, adoption, and usage of their products
- They look for creative, analytical, and detail-oriented product marketers with strong communication, relationship building, and project management skills
About The Role
As a Product Marketing Manager, you will be the bridge between the product, sales, and customer success teams - owning the go-to-market strategy for their AI-powered post-purchase solutions. You’ll craft compelling messaging, enable the sales team, and drive adoption among ecommerce retailers who demand best-in-class post-purchase experiences.
Key Responsibilities
- Go-to-Market Execution : Develop and execute go-to-market strategies for new features/betas and product launches, ensuring alignment with sales, product, and customer success teams.
- Positioning & Messaging: Craft clear, differentiated messaging and value propositions tailored to mid-market and enterprise ecommerce retailers.
- Sales Enablement: Create and maintain sales collateral (decks, one-pagers, competitive battlecards, case studies) for your owned product area(s) and deliver effective training to empower the sales team.
- Market Intelligence: Conduct competitive analysis, market research, and customer interviews to inform product positioning and influence the product roadmap.
- Content Development: Collaborate with demand generation and content teams to produce thought leadership, blog posts, webinars, and customer stories that highlight their AI-powered solutions.
- Customer Advocacy: Identify and develop customer reference programs and case studies to support sales and marketing efforts.
- Performance Tracking: Measure and report on the effectiveness of product marketing initiatives to drive continuous improvement.
Requirements
- 3–5 years of experience in product marketing, preferably in B2B SaaS or ecommerce technology
- Solid understanding of ecommerce operations, post-purchase workflows, and the retail technology landscape
- Proven track record of launching products or features and driving adoption in mid-market or enterprise segments
- Exceptional written and verbal communication skills; experience crafting messaging for technical and non-technical audiences
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
- Experience working cross-functionally with sales, product, and customer success teams
- Analytical mindset; comfortable using data to inform decisions and measure impact
- Bonus: Experience marketing AI-powered or machine learning-based solutions
What They Offer
- Competitive compensation and equity package
- Comprehensive health, dental, and vision benefits
- Flexible work arrangements (remote/hybrid)
- Generous PTO and paid parental leave
- Opportunity to shape the future of post-purchase ecommerce with cutting-edge AI
Why This Company?
They're on a mission to simplify the everyday lives of consumers. Post-purchase is a critical phase of the customer journey and this company created a platform focused on driving customer loyalty through seamless post-purchase experiences that allow retailers to retain, engage, and delight customers.
From the hottest new direct-to-consumer companies to retail’s most renowned brands, they work with many top brands. With hubs in San Francisco, London, and Bangalore, they've served over 125 million consumers worldwide across 10+ billion interactions, 38 countries, and 55 languages.
Pioneering the post-purchase movement means navigating into the unknown. Their team thrives on this sense of adventure while nurturing a mindset of innovation. They're a home for big hearts and they leave their egos at the door. They work hard but they always make time to celebrate.
Salary Range
$119,000—$143,000 USD
Note:
“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”