Product Marketing Manager

About Our Client

Our client is a global leader in security awareness training and simulated phishing, used by tens of thousands of organizations worldwide. They empower organizations to tackle the ongoing challenge of social engineering by equipping employees with the knowledge to make informed security decisions every day.

The company has received accolades as a great place to work for women, millennials, and in technology for multiple consecutive years. They have also been certified as a "Great Place To Work" in several countries and have earned numerous other prestigious awards.

The team values radical transparency, extreme ownership, and continuous professional development within a welcoming environment that encourages authenticity. Whether working remotely or in-person, they strive to create a fun and engaging atmosphere through team lunches, trivia competitions, and local outings.

About The Role

As a Product Marketing Manager, you will directly contribute to driving customer growth. Your primary goal is to enhance the value offered to prospects and existing customers by developing product marketing and sales enablement content that supports the company’s customer acquisition and retention efforts.

Our client is seeking a highly organized and self-motivated product marketer capable of identifying and understanding customer needs and product usage, understanding the capabilities and differentiators of the product platform, and effectively educating sales teams and the market on how the product brings value to customers. This role will involve close collaboration with both external and internal stakeholders, including Marketing, Sales, Customer Success, and Product Management, to enable effective positioning of the company’s products and differentiation from competitors. Externally, product marketing will engage with industry analysts, customers, and partners to understand market trends related to the product. You will monitor the competitive landscape, pricing trends, and new product features and help optimize the development of product messaging, collateral, and sales enablement assets.

Responsibilities:

• Create product and feature positioning and messaging that attracts and converts prospects and leads
• Collaborate with Product Management on new product ideas and free tools used to bring more prospects into the sales funnel
• Collaborate with Marketing teams to create communication and marketing plan for the launch of new products, features, and releases aligned to the target audiences
• Manage product launch deliverables across Marketing team
• Collaborate cross functionally to develop and/or support marketing plans to drive demand for our products across all go-to-market channels
• Articulate the value proposition of the products to end users and help inform sales tools (feature comparisons, battle cards, datasheets, etc.) that support the selling process of each product line
• Support competitive research and help position the company to win more customers
• Partner with the members of the Marketing team to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness
• Leverage AI tools for research, content creation, and data analysis

Minimum Qualifications:

• BA/BS or equivalent working experience
• Certification or familiarity with Product Marketing Alliance (PMA) or Pragmatic Marketing program a plus
• Prior experience in product marketing, product positioning, messaging, and market research & analysis
• At least 2 years prior experience in cybersecurity and B2B software is required
• Clear understanding of and ability to implement key pieces of the GTM process
• Excellent command of the product marketing function and processes
• Tactical experience creating and managing product marketing assets
• Ability to gather information to form value propositions and establish proof points to provide support
• Strong writer with the ability to translate technical capabilities of products into value statements in ways that customers will understand (including product sheets, surveys, and other customer-facing resources)
• Excellent communication skills -- you will interact with customers, industry analysts, and cross- functional teammates regularly.
• Experience creating and executing product launch marketing campaigns and programs that drive customer engagement and advocacy
• Experience evaluating analytics and offering recommendations for the next course of action
• Familiarity with sales processes and culture, including the tools and assets needed by a high-volume sales organization
• Strong problem solving skills is a must
• Experience with Marketing software such as Highspot, Monday.com, Crayon, Hubspot or similar is a plus
• Experience using Salesforce or other CRM platform a plus

Salary Range

The base pay for this position ranges from $120,000 - $125,000.

Fantastic Benefits

The company offers company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, certification completion bonuses, and a relaxed dress code - all in a modern, high-tech, and fun work environment.

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”