Product Marketing Manager

About Our Client

Our client is a leading digital asset management (DAM) provider with over 3,000 global clients, known for fostering a workplace where creativity, collaboration, and innovation thrive. They offer a dynamic, supportive environment focused on continuous learning, open communication, and meaningful contributions. As they rapidly grow, they seek passionate individuals eager to make an impact and grow with a company shaping the future of digital asset management.

About The Role

Our clien is seeking a strategic and creative Product Marketing Manager to lead go-to-market efforts, refine product messaging, and collaborate across teams to maximize market impact. The ideal candidate thrives at the intersection of product, sales, and marketing, transforming technical capabilities into clear value propositions that resonate with customers and drive demand.

As a Product Marketing Manager, you will play a key role in launching products, influencing market strategy, and partnering with cross-functional teams to ensure a consistent, compelling message reaches the right audience at the right time.

Key Responsibilities:

• Develop Product Positioning & Messaging: Craft differentiated product narratives that communicate the value and impact of solutions for target markets and customer segments. Strong experience developing vertical-specific ICPs and personas.

• Go-to-Market Planning & Launch Readiness: Partner with the Director of Product Marketing to lead upcoming product launches, working cross-functionally with product, sales, and marketing teams to ensure a smooth and impactful rollout.

• Sales Enablement Partnership: Work closely with the Sales Enablement Lead to develop and deliver training materials and product content.

• Market & Competitive Research: Continuously monitor industry trends, customer needs, and competitors to inform product strategy and identify new market opportunities.

• Campaign Collaboration: Partner with demand generation and digital marketing teams to design and execute campaigns that drive awareness, demand, and product adoption.

• Content Creation Partnership: Collaborate with the content team to develop compelling assets—such as blogs, guides, and case studies—that support the product narrative and drive engagement across the buyer journey.

• Performance Analysis: Track key metrics related to product success and GTM execution, using data to provide insights and optimize future initiatives.

Qualifications & Experience needed to be successful in this role:

• 3–5 years of experience in product marketing (experience in b2b SaaS preferred).
• Bachelor’s degree in marketing, business, communications, or a related field.
• Excellent written and verbal communication skills with the ability to translate technical features into customer-centric benefits.
• Proven experience in driving successful product launches
• Strong analytical abilities with a data-driven approach to decision-making.
• Collaborative mindset, with experience working cross-functionally with product, sales, and marketing teams.
• Experience with Monday.com and Navattic is a plus

Location: US - Remote (See eligible states below)

This position is eligible for hire in the following states: AZ, CA, CO, CT, FL, GA, IA, ID, IL, MA, MD, ME, MI, MN, MS, NC, NY, OR, PA, SC, TX, UT, WA & WI. Candidates must reside in or be willing to relocate to one of these states at the time of employment.

Why This Is the Place to Be!

• Ignite Your Potential – Join a fast-growing company where innovation and agility fuel success.

• Make an Impact – Your ideas and efforts directly shape their future—every contribution matters.

• Learn, Grow, Thrive – Gain real-world experience and develop new skills as they scale.

• Stronger Together – Be part of a close-knit, supportive team that values collaboration and camaraderie.

• Your Voice Matters – They foster open communication and transparency so every idea is heard.

• Turn Challenges into Triumphs – Solve meaningful problems with creativity and confidence.

• Balance that Works for You – They believe success comes from a healthy work-life harmony.

• Endless Growth Potential – As they rise, so do you. Step into new opportunities and grow with them.

• A Global Perspective – Work alongside diverse, talented colleagues and broaden your horizons.

• Come be part of something exciting— your future starts here!

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”