Marketing Operations Manager

About Our Client

A leading data platform company and global leader in health data exchange is seeking a detail-oriented and proactive Marketing Operations Manager to support the operational backbone of the hiring company's enterprise marketing efforts. This new role will oversee global marketing systems, optimize performance tracking, and enable efficient execution of marketing initiatives across vertical teams. You will play a pivotal role in ensuring tools and data infrastructure are compliant, efficient, and aligned with strategic goals.

Ideal candidates have a strong background in marketing technology (especially HubSpot and Salesforce), a systems-thinking mindset, and the ability to collaborate cross-functionally in a fast-paced environment. This is a high-impact role that will directly support lead tracking, performance reporting, and operational efficiency.

You Will Be Responsible For:

Martech & CRM Systems Administration

• Own end-to-end administration of the marketing tech stack, including HubSpot, integration with Salesforce, Google Analytics, and joint marketing tools.
• Manage HubSpot operations: backend configuration, permissions, workflows, data hygiene, and system optimizations to enable seamless collaboration across global regions. Primary point of contact for overseeing the HubSpot contract to ensure contacts and marketing activities are aligned with contractual model, and suggesting changes if needed to align with marketing priorities.
• Ensure proper lead routing, list segmentation, funnel tracking, and integration with sales processes to support go-to-market (GTM) execution across business units.

Data Integrity & Compliance

• Lead data quality checks and ensure best practices during customer imports, campaign launches, and new contact integrations.
• Conduct regular contact database hygiene, cleaning up lists and ensuring segmentation is proactively aligned to marketing programs.
• Serve as the subject-matter expert for compliance reviews and digital privacy operations across marketing platforms. Implement systems and processes aligned with global privacy regulations, including consent tracking, regional data controls, and audit logs.

Campaign Enablement & Performance Tracking

• Build, maintain, and improve marketing performance dashboards that provide visibility into ROI and marketing attribution, including funnel health, lead lifecycle metrics, and pipeline impact.
• Monitor system alerts and proactively identify issues that may impact campaign execution or sales alignment.
• Provide actionable insights and recommendations to improve marketing effectiveness, pipeline acceleration, and messaging optimization.

Stakeholder Collaboration & Project Management

• Work closely with stakeholders across business units—payer, provider, and life sciences/ecosystem/public sector—to understand diverse marketing needs, support shared system priorities, and ensure alignment.
• Intake, scope, and prioritize incoming requests from across teams; establish clear project plans and communicate timelines, trade-offs, and progress regularly.
• Provide visibility into status, dependencies, and blockers, keeping collaborators informed and aligned toward deadlines.
• Balance multiple initiatives effectively while maintaining service levels for urgent needs during high-activity periods (e.g., conferences, campaigns, launches).

Operational Efficiency & Cross-Functional Support

• Partner with vertical marketing leads and commercial operations teams to align systems with shared objectives and strategic priorities.
• Support in-market activities and high-volume campaign periods through proactive system setup and real-time troubleshooting.
• Identify and execute on opportunities to streamline marketing workflows and reduce manual operations across the organization.

What You Bring To the Table:

• 5+ years in marketing operations, CRM administration, or marketing technology roles.
• Deep expertise with HubSpot and Salesforce , including troubleshooting, integration setup, and automation workflows.
• Proficiency in additional marketing tools (e.g., Google Analytics, ZoomInfo).
• Proven experience managing complex stakeholder needs, with strong project management and communication skills.
• Demonstrated ability to scope requests, prioritize work, and communicate clearly across teams and leadership levels. Excellent organizational skills with the ability to manage concurrent projects and collaborate across time zones.
• Understanding of data privacy compliance and global digital regulations.
• Analytical mindset with comfort interpreting data and turning it into business insights.

Salary Range

$128,000—$160,000 USD

This job is not eligible for employment sponsorship.

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”