Marketing Operations Manager

Swooped is a Talent Platform (not a staffing agency). We are not the employer for this role and do not make hiring decisions. Clicking "Apply" takes you to Swooped to review the role and hiring company details.

About the Opportunity

The company empowers the unsung heroes who support the world. It is revolutionizing the way businesses manage their maintenance operations by providing a comprehensive suite of software solutions that empower organizations to optimize asset performance and drive operational excellence. From preventive maintenance to inventory management and beyond, its robust CMMS platform offers a suite of features designed to streamline operations and enhance productivity.

About the Role

The organization is seeking a process-driven, analytically minded Marketing Operations Manager to be the operational backbone of its marketing engine. As a member of the Revenue Operations team, this hands-on role builds scalable processes, drives performance insights, and leverages automation and AI to ensure tightly configured systems, actionable data, and measurable impact. Partnering with demand generation, channel marketing, and sales, this role will directly accelerate pipeline and revenue outcomes.

How You’ll Make an Impact

This role will be instrumental in building a highly efficient and data-driven marketing engine that seamlessly supports go-to-market efforts. Success will be measured by marketing campaigns being flawlessly executed, lead nurturing being highly effective, sales handoffs being seamless, and having clear, actionable insights into performance. Key contributions will include:

• Administering and optimizing the marketing technology stack: Ensuring HubSpot Marketing Hub is fully leveraged, from workflows and forms to lead scoring and lifecycle stages, and that data flows effortlessly with Salesforce.

• Driving automation and efficiency with AI: Implementing and documenting marketing automation best practices, actively leveraging AI to optimize systems for seamless campaign execution, lead nurturing, and lifecycle management, ensuring scalability and efficiency.

• Ensuring data integrity and performance visibility: Establishing a clean data foundation through standardized UTM usage, source tracking, and tagging to enable robust attribution and drive strategic insights.

• Evaluating and integrating emerging marketing technologies: Researching and assessing new marketing technologies and AI capabilities, using insights from intent and review sources to enhance personalization, predictive analytics, and campaign optimization.

• Providing end-to-end campaign operational support: Managing the execution of multi-channel campaigns across inbound, outbound, and intent-based initiatives, including email, paid media, and events.

• Optimizing audience and lead flow: Collaborating with demand generation and channel marketing to refine segmentation, scale campaign setup, and manage lead routing logic, leveraging AI and orchestration platforms for seamless sales handoff and clear funnel visibility.

• Delivering strategic insights and optimizing performance: Partnering cross-functionally to define key marketing metrics, develop comprehensive reporting and dashboards, and conduct strategic performance analysis to identify trends, and deliver actionable recommendations that enhance ROI and accelerate pipeline growth.

Requirements

• 5+ years of experience in Marketing Operations, RevOps, or a related role within B2B SaaS or demand-focused environments.
• Admin-level expertise with HubSpot Marketing Hub; experience building and managing end-to-end campaign infrastructure is essential.
• Collaborative & Cross-Functional: Ability to partner with diverse teams to align on objectives, improve processes, and facilitate the adoption of new systems to optimize revenue and business performance.
• Solid understanding of UTMs, attribution models, and key marketing funnel metrics.
• Proven experience operationalizing and analyzing multi-channel campaigns. Experience with SQL is a plus.
• Strong attention to detail with a process-first mindset and a commitment to thorough documentation.
• Curious, collaborative, and highly motivated to drive measurable impact across the entire revenue funnel.
• Familiarity with orchestration platforms for lead flow management and marketing-to-sales handoff.

Benefits

• $120,000 - $150,000
• Fully remote position
• Flexible PTO
• 13 paid company holidays
• Paid parental leave
• Health, Dental, and Vision insurance
• Employer paid Basic Life insurance and Short-Term Disability insurance
• Company contribution match for HSA and 401(k)
• Flexible Spending Accounts
• Monthly employee wellness stipend
• Opportunities for Learning and Development Reimbursement
• Pet insurance

The hiring company is an equal opportunity employer committed to building a diverse and inclusive team.