Manager, Marketing Operations

Swooped is a Talent Platform (not a staffing agency). We are not the employer for this role and do not make hiring decisions. Clicking "Apply" takes you to Swooped to review the role and hiring company details.

About the Opportunity

This organization is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. The platform unifies portfolio, market, and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows. More than 1,400 firms in nearly 60 countries use the platform to manage and advise on nearly $9 trillion in assets. Its open platform integrates with nearly 650 software, data, and consulting partners to power end-to-end investment operations across firms of all sizes and complexity. The organization supports clients worldwide with offices in several global locations.

The Role

A Marketing Operations Manager is sought, operating at the intersection of strategy, data engineering, and automation. This role is not just about managing tools, but about architecting a scalable engine that powers growth. This position is ideal for a hands-on leader who is passionate about building sophisticated reporting frameworks, deploying AI-driven workflows, and mentoring a high-performing analyst in a high-growth culture.

The organization takes a market-based approach to pay. A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions.

Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship, and must be authorized to begin work in the U.S. on their first day of employment.

What You’ll Do

• Engineer the Marketing Infrastructure: Lead the people, processes, and technical architecture of the marketing stack. This role will act as the "Technical Product Owner" for the tools, ensuring high-integrity data flow between systems.
• Systems-Led Campaign Execution: Oversee the technical execution of marketing campaigns and ad-hoc business requests. This role will translate marketing requirements into robust technical specifications, ensuring that every launch is tracking-ready, scalable, and integrated across the full stack.
• Architect Complex Automations: Move beyond basic workflows to drive the implementation of sophisticated, AI-enhanced automation strategies. This role will align tech and people to increase productivity and support rapid scaling.
• Data & AI Strategy: Manage the marketing data in the database infrastructure to build custom tables, deep-dive dashboards, and predictive AI workflows. This role will turn raw data into a strategic roadmap for the executive team.
• Full-Lifecycle Calibration: Own and continuously optimize the technical lead lifecycle—from enrichment and privacy governance to complex scoring models, automated routing, and conversion rate optimization.
• Cross-Functional Technical Liaison: Partner with Performance Marketing, Product, and Sales Ops to build a unified view of the customer. This role will be the bridge that ensures systems communicate effectively.
• Compliance & Governance: Act as the guardian of data, ensuring all tools and processes exceed Infosec policies and global communication standards.
• Roadmap & Sprint Leadership: Drive the MarkOps roadmap using agile methodologies. This role will lead sprint planning and participate in annual goal-setting, ensuring technical debt is managed while innovation thrives.

Who You Are

• Proven Experience: A minimum of 6 years of related experience with a Bachelor’s degree (or equivalent), or 4+ years of experience paired with a Master’s degree.
• Marketo Architect: 6+ years of deep Marketo expertise, with a focus on advanced Salesforce integrations and the architecture of complex, multi-stage lead lifecycle workflows.
• Data Systems & AI: 2+ years of hands-on experience managing marketing data within Databricks (or similar database infrastructures). Proficiency in building relational tables, designing performance dashboards, and deploying AI-driven workflows to automate insights is required.
• Empathetic People Leader: 2+ years of experience leading hybrid or remote teams. A track record of hiring, developing, and retaining high-performing individuals, fostering a culture of technical excellence and continuous growth is essential.
• Lifecycle Expert: Proven success in scaling and optimizing lead management processes—including lifecycle stages, predictive scoring, automated routing, and CRO—all backed by rigorous performance metrics.
• Strategic GTM Alignment: A deep understanding of the sales and marketing funnel, industry best practices, and the KPIs that drive B2B growth.
• Salesforce Power User: Extensive knowledge of Salesforce (SFDC) campaign hierarchies, complex attribution methodologies (First-Touch, Multi-Touch, U-Shaped), and executive-level dashboard builds.
• Cross-Functional Catalyst: Experience leading high-impact projects that bridge multiple teams and systems, ensuring technical alignment and seamless execution across the organization.
• High-Impact Communicator: Exceptional interpersonal skills with the ability to "translate" complex technical infrastructure into strategic narratives that influence senior leadership and key stakeholders.

Values

• Act Like an Owner: Think and operate with intention, purpose, and care. Own outcomes.
• Build Together: Collaborate to unlock the best solutions. Deliver lasting value.
• Champion Our Clients: Exceed client expectations. Client success is our success.
• Drive Innovation: Be bold and unconstrained in problem-solving. Transform the industry.
• Embrace Learning: Engage the community to broaden perspectives. Bring a growth mindset.

In addition to these core values, the organization is proud to be an equal opportunity employer. It seeks to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds, and identities to drive innovative solutions. The organization commits to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.

The organization will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

The hiring organization is an equal opportunity employer committed to building a diverse and inclusive team.