Manager, B2B Marketing

About the role

As a Manager of B2B Marketing, you will play a pivotal role in developing and executing foundational marketing strategies to drive brand awareness, lead generation, and revenue growth for the company's B2B business. This role blends high-level strategic thinking with hands-on execution, requiring a proactive leader who can both define and implement marketing initiatives. You’ll analyze performance data and conduct market research to identify opportunities, craft impactful campaigns, and measure success while collaborating with cross-functional teams to ensure alignment with company objectives. Ideal for a self-starter who thrives on ownership, this role offers the opportunity to shape the future of this business with significant autonomy and growth potential. If you’re eager to lead initiatives and elevate marketing strategy at a higher level, this is the perfect opportunity.

You will report to the Senior Manager, Strategy & Operations.

Work Location:

The company fosters a blended work culture where everyone, regardless of work type or location, feels connected to their teammates, the culture and the mission.

If you live within commutable distance to their New York City office (in Hudson Square), their Tempe office (off the 101 at University Dr), or their Los Angeles office (in Marina Del Rey), you will be expected to come into the office at least two days each week. Otherwise, this is a remote / work-from-home role.

You must reside in one of the following states: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, or Washington, D.C. Note, this list of states is subject to change. #LI-Remote

Salary Range

The base pay for this role in the states of California, Connecticut, New Jersey, New York, and Washington is: $103,200 - $135,450 per year. The base pay for this role in all other locations is: $92,880 - $121,905 per year. You are also eligible for employee benefits, participation in the company's unlimited vacation program and annual performance bonuses.

Responsibilities

Marketing Strategy & Infrastructure

• Develop and execute a comprehensive go-to-market (GTM) strategy.
• Identify target markets, personas, and value propositions to guide marketing efforts.
• Establish a strong marketing foundation, including CRM optimization (with sales ops support) for outbound email marketing.
• Implement analytics and reporting frameworks to measure campaign performance.
• Develop a structured marketing roadmap aligned with key business goals.

Campaign Creation & Execution

• Plan and execute demand generation campaigns across multiple channels (e.g., email, social media, content marketing, paid ads, webinars).
• Partner with agencies to optimize strategy, distribution channels, and content creation.
• Create engaging content such as whitepapers, case studies, blog posts, and sales enablement materials.

Market Research

• Conduct market research to identify trends, customer needs, and competitive landscape.
• Analyze data to inform marketing strategies and decision-making processes.

Growth & Sales Enablement

• Lead the rollout of a GTM strategy for the B2B entity in collaboration with cross-functional partners.
• Understand consumer segments and recommend strategies to effectively reach them.
• Support sales enablement with materials and training to empower the sales team.
• Drive awareness, engagement, and growth through multichannel marketing plans.
• Lead research, strategy, and execution of full-funnel growth initiatives in alignment with brand strategy.
• Monitor and analyze marketing metrics to optimize performance and report on ROI.

Qualifications

• 4+ years of experience in enterprise B2B marketing, ideally in healthtech or within a startup environment.
• Familiarity with B2B marketing best practices.
• Experience leading expansion and new product launches from a marketing perspective.
• Demonstrated track record of developing and executing successful marketing campaigns that drive lead generation and revenue growth.
• Strong writer with the ability to understand and simplify technical concepts

Bonus Points

• Bachelor’s Degree in Marketing, Business Administration, or other related fields preferred.
• Experience working in high growth startups.
• Experience working in complex regulatory environments.
• Experience working with third-party sales channels as a growth driver.

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”