Lead Product Marketing Manager

About Our Client

Our client believes people are the most important asset to any company. Traditional one-size-fits-all benefits packages no longer cut it in today's hybrid and remote-first environment. The company helps businesses tailor their benefits to the unique needs of their workforce.

Through their easy-to-use and highly customizable fintech platform, People teams can implement, administer, and track the benefits that meet employees where they are. Employers design their benefits and perks plan by setting a contribution amount and eligible spend categories. Every employee has their own individual definition of wellness and needs different things to help them be their most productive, fulfilled self.

Team and Role

The team is looking for its first dedicated Lead Product Marketing Manager to define and elevate how the company tells its story. As the company grows upmarket and competes in a rapidly evolving benefits landscape, they need clear, differentiated messaging that resonates with HR and Benefits leaders. You’ll own positioning, go-to-market strategy, and enablement, building the function from the ground up and helping establish the company as a category leader in flexible benefits.

Messaging & Positioning

• Define and evolve the company's core positioning across products, personas, and industries
• Translate complex product capabilities into compelling, benefit-led narratives
• Own messaging consistency across all customer-facing assets

Go-to-Market Enablement

• Build pitch decks, battlecards, talk tracks, and case studies
• Partner with GTM teams (sales, alliances, BDRs, CS) to drive adoption of messaging
• Help influence deal cycles and win rates through strategic enablement

Product GTM & Strategy

• Support new product and feature launches with GTM plans and collateral
• Conduct buyer research, persona development, and competitive analysis
• Partner with Marketing, Product, and Sales to shape roadmap and campaigns

Requirements

• 5-10 years of experience in product marketing, preferably in B2B SaaS or HR tech
• Proven track record of developing successful go-to-market strategies
• Strong understanding of sales processes and enablement best practices
• Excellent communication and presentation skills
• Ability to thrive in a fast-paced, ambiguous startup environment
• Experience with employer benefits or HR technology is a plus
• 5–10 years of B2B product marketing experience, ideally in benefits tech, fintech, or infrastructure SaaS
• Proven track record owning positioning, messaging, and GTM for complex products
• Strong storytelling and writing skills, with the ability to turn technical capabilities into buyer-relevant narratives
• Experience enabling sales with tools like pitch decks, one-pagers, and battlecards
• Comfortable working cross-functionally and operating in fast-paced, high-growth environments

Bonus Skills

• Experience marketing to HR or benefits decision-makers
• Familiarity with employee benefits or fintech infrastructure
• Prior experience at a startup or in a fast-scaling environment
• People management or mentorship experience

Travel

• Certain roles may involve occasional travel. You will be expected to attend company-wide on-site events three times per year.

Location

• Although the company operates as a 100% US Remote company, certain positions may necessitate occasional attendance at one of their offices in NY or Oakland. Additionally, some roles may require residence in specific geographic regions or time zones.
• All else equal, preference will be given to candidates based in New York City who can go into the office (near Union Square) 3x per week

Salary Range

Base salary of $160,000 to $190,000.

What They Offer

• 95% coverage of medical, dental, and vision
• Fantastic benefits, including:
• No Meeting Wednesday!
• Several team on-sites a year
• Flexible PTO

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”