Head of Marketing Operations

Swooped is a Talent Platform (not a staffing agency). We are not the employer for this role and do not make hiring decisions. Clicking "Apply" takes you to Swooped to review the role and hiring company details.

About the Opportunity

The organization is a leader in no-code network automation. Its ground-breaking Next-Gen platform provides IT operations teams with the ability to scale their hybrid multi-cloud connected networks by automating the processes associated with Diagnostic Troubleshooting, Outage Prevention and Protected Change Management. Today, over 2,500 of the world’s largest enterprises and managed services providers leverage the platform.

The company is seeking a Sr. Director of Marketing Operations to build the data, analytics, and operational infrastructure that powers its GTM transformation. This is not a traditional 'keep the systems running' marketing ops role. This individual will build a new pipeline model, lead segmentation and data strategy, drive website transformation, and accelerate AI adoption across the marketing function. This role will be the architect of how progress is measured and decisions are made.

The organization's GTM transformation depends on data that is not yet visible. There is a need to understand account penetration by stage, velocity by segment, pipeline source by channel, and adoption patterns by customer cohort. A pipeline model is needed that measures marketing's impact beyond lead generation—across the entire customer journey. Additionally, a website is required that tells the organization's story effectively, not just catalogs its features. This role builds that foundation.

Key Responsibilities

• Pipeline Strategy & Analytics: Build and operationalize a Bowtie-based pipeline model to measure impact from awareness through expansion. Define and track KPIs across conversion, velocity, account penetration, and pipeline source.

• Segmentation & Data Strategy: Own ICP definition and segmentation. Establish account-level visibility across engagement, pipeline, and adoption by integrating CRM, marketing, and product data to enable tiered targeting.

• Website & Digital Experience: Lead website transformation and implement an AI-first content strategy to scale personalization and performance.

• Marketing Technology: Own and optimize the martech stack (CRM, automation, intent, attribution) to enable scalable execution, accurate measurement, and seamless data flow.

• AI & Automation: Drive AI adoption across marketing to automate workflows, enhance GTM productivity, and foster a culture of experimentation.

• Reporting & Insights: Deliver executive-level insights on pipeline performance and marketing impact, shifting the organization from activity-based to outcome-driven decision making.

• Team Leadership: Lead and scale Marketing Ops, AI/Growth Engineering, and Web teams, building a high-performing function that blends operational rigor with strategic analytics.

Required Qualifications

• 10+ years in marketing operations, revenue operations, or analytics roles, with 4+ years in leadership positions in enterprise B2B.
• Experience building pipeline models and analytics infrastructure that drive decision-making.
• Ability to think like a data strategist, understanding how data architecture enables or constrains GTM strategy.
• Experience leading website transformations—not just cosmetic refreshes, but fundamental restructuring of information architecture and user experience.
• Enthusiasm for AI's potential to transform marketing operations.
• Ability to collaborate crossfunctionally and understand how marketing systems fit into the broader revenue technology stack.
• Comfort with ambiguity; ability to make progress with incomplete requirements while building new capabilities.
• Hands-on capability when needed, willingness and ability to build reports, configure systems, and analyze data.
• Manual Dexterity: Repetitive motion of wrists, hands and fingers for using a computer.
• Stationary Tasks: Sitting for extended periods, remaining in a stationary position.

Preferred Qualifications

• Experience with marketing automation and modern data/analytics tools.
• Experience with ABM and website platforms.
• Familiarity with AI/ML tools for marketing automation and content generation.

Additional Information

The comprehensive compensation package is designed to recognize the impact individuals make on achieving the organization's goals.

For this role, the estimated base is $170,000 - $235,000 + Bonus. The actual salary may vary based on a range of factors, including market and individual qualifications objectively assessed during the interview process.

The range listed above is a guideline and may be modified. A comprehensive benefits package is offered in addition to cash compensation that includes 401k and medical/dental coverage.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.

In compliance with applicable laws, holistic, individual background reviews are conducted in support of all hiring decisions.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The hiring company is an equal opportunity employer committed to building a diverse and inclusive team.