Head of Lifecycle Marketing, Square

About Our Client

Since its founding in 2009, the hiring company has evolved from enabling payments to offering integrated, omnichannel software solutions that help businesses sell online, manage operations, and access financial services. With tools for inventory, appointments, staffing, and embedded lending, the company empowers businesses of all sizes to grow and compete. The acquisition of Afterpay supports its mission to unlock greater value and reach the next generation of shoppers. Today, it is a key partner for businesses worldwide, building long-term impact and growth.

About The Role

The Global Head of Lifecycle Marketing will lead the company’s strategy to engage businesses across all stages of their lifecycle through multi-channel campaigns. Collaborating with cross-functional teams, this high-impact role focuses on scaling and optimizing lifecycle marketing efforts to drive growth and economic empowerment. The role involves centralizing key workstreams, leveraging data-driven insights, and aligning communications with business needs to boost product adoption and overall success during a pivotal period of transformation.

You Will

• Create a comprehensive Lifecycle Marketing Strategy that enhances scalability through automation and streamlined processes across the ecosystem.
• Develop and implement a Lifecycle Marketing Operations Framework to facilitate collaboration with partners by defining roles and responsibilities.
• Manage a strategic roadmap that utilizes automation, tools, business logic, processes, and governance to achieve the company's goals.
• Lead, mentor, and influence a cross-functional team of marketing and data professionals.
• Guide campaign strategies that provide relevant insights and valuable information to businesses, enhancing their success.
• Identify key opportunities within each stage of the lifecycle to optimize performance and accomplish measurable outcomes.
• Build and nurture partnerships with platform stakeholders, business leaders, and cross-functional teams, including creative, operations, and product marketing.
• Collaborate with Data Science to establish metrics and methodologies for evaluating growth and success, and implement a comprehensive testing plan.

You Have

• 10+ years in lifecycle marketing or CRM in a data-driven setting.
• 5+ years in marketing leadership, with experience in top technology B2B companies.
• Experience enhancing customer engagement and retention.
• The ability to interpret data, draw insights, and make data-informed decisions.
• Familiarity with marketing automation platforms and recent technological trends.
• Experience partnering with product and engineering teams.
• Experience communicating and influencing at all organizational levels, including C-Suite.
• Understanding of data infrastructure and foundational concepts.

Salary Range

$217,800—$326,800 USD

Note:

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