Field Marketing Manager

About Our Client

Our client is a venture-backed company on a mission to empower organizations to responsibly build, adopt, procure and use AI at scale. The hiring company has built a pioneering platform for context-driven AI governance, AI risk assessment and compliance (to regulations like the EU AI Act and standards like NIST AI RMF, ISO 42001 etc) to ensure compliant, fair, and auditable development and use of AI. The company's goal is to move responsible AI development from an “ethical” choice to an obvious one-by ensuring AI’s benefits are universally accessible while addressing the full spectrum of its risks. They aim to do this both by making it easier for organizations to integrate responsible AI Governance practices into their AI development and by collaborating with regulators/policymakers to set up appropriate ecosystem incentives. Founded in 2020, the company has received accolades for its innovation and impact in the AI space.

About the Role

The company is seeking a strategic and self-starter Field Marketing Manager to spearhead field marketing initiatives. This role offers an exciting opportunity to develop and execute comprehensive, global field marketing strategies. You will manage a mix of sponsored and self-hosted events, as well as participate in co-marketing initiatives targeting prospects, customers, and partners.

What You’ll Do

• Strategic Planning: Develop and implement in-person marketing strategies aligned with sales objectives to drive demand and sales across targeted markets.
• Event Management: Plan and execute a variety of events, including industry conferences, regional events, and partner programs, ensuring effective pre-event engagement, onsite conversations, and follow-up from the sales team.
• Cross-functional Collaboration: Work closely with the sales and marketing teams to build an event plan that aligns with the target account list and pipeline goals.
• Budget Oversight: Manage the marketing event budget, ensuring optimal allocation of resources and tracking ROI on events.
• Performance Analysis: Create and track key performance indicators (KPIs) and analyze post-event data to inform future marketing programs and strategies.
• Vendor Management: Experience managing external vendors or agencies to execute various types of events across NA and Europe.

What We're Looking For

• Experience: 3+ years in field or event marketing for B2B software solutions.
• Technical Proficiency: Experience with marketing automation tools (e.g., HubSpot), CRM systems (e.g., Salesforce), and project management tools (e.g., Notion).
• Project Management: Strong organizational skills that are displayed through running effective meetings, holding internal stakeholders accountable, and managing multiple projects simultaneously.
• Analytical Skills: Ability to analyze new event opportunities to inform decision-making and strategy development for future events.
• Communication: Excellent verbal and written communication skills, with the ability to effectively engage stakeholders at all levels, especially on the leadership team.
• _ AI fluency or willingness to learn is a requirement _

Bonus Points

• Audience Knowledge: Familiarity with C-suite audiences, challenges, and regulatory environments.
• Creative Thinking: Proven ability to develop innovative marketing programs that drive engagement and conversion.

Compensation

The expected base salary range for this position is $115,000-$125,000. Salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the specified location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Location & Remote Culture

While this is a remote role and the team is fully distributed, they routinely meet up in-person. The company supports individual members to coordinate in-person coworking whenever possible, and organizes company-wide offsites multiple times a year. The hiring company values diversity, equity, and inclusion as core principles in the work environment, and the development of the product offerings, and has implemented initiatives to foster and support these values.

Benefits & Perks

• Competitive Salary and Equity
• Health : Health, dental, and vision coverage are offered. There is also an ergonomic benefit to cover the costs of equipment to help staff stay healthy while working, both in the office and at home.
• Coworking : The cost of co-working spaces and in-person meetups will be covered.
• Unlimited PTO : The hiring company has unlimited time off to support employees.
• Generous Parental Leave: Up to 12 weeks of paid parental leave is offered.
• 401(k) plan for employees (US only)

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”