Event Marketing Manager, South

About Our Client

Our client is on a mission to close the justice gap using technology and AI. It empowers personal injury lawyers and victims to get the justice they deserve. The products enable law firms to secure faster settlements, higher payouts, and better outcomes for victims injured through no fault of their own in vehicle collisions, accidents, natural disasters, and more.

Our client is one of the fastest-growing vertical SaaS companies in history, and it is just getting started. It is backed by top VCs. The team is looking to expand with talented, driven, and collaborative individuals who seek to have a lasting impact.

About The Role

As an Event Marketing Manager, this role will be responsible for crafting, executing, and measuring in-person events to build and advance the sales pipeline across the United States. As the trusted advisor to marketing and sales leadership, this role will have an in-depth understanding of the nuances across regions and the prospect and customer’s challenges.

This role will collaborate and connect with cross-functional marketing teams to ensure active sharing of feedback from the field to influence upcoming campaigns while properly measuring success.

Key Responsibilities

• Plan, build, and execute event concepts and experiences targeting prospects and customers through industry conferences and hosted events series.
• Implement event programs while using creativity and expertise to develop outstanding scalable, in person experiences to drive new business and upsells.
• Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue, and conversion against agreed pipeline goals.
• Own pipeline targets, marketing lead funnel after events, and conversion metrics for go-to-market, as well as team efforts to improve and optimize event programs for maximum ROI.
• Communicate regularly with stakeholders on program results and findings for events; aggregate results weekly, monthly and quarterly for marketing and sales leadership.
• Work on multiple, simultaneous events that require both strategic thinking and creativity as well as high-speed tactical execution.
• Develop templated scalable event programs that will grow with the company.

Required Qualifications

• 5-7+ years of proven experience in a B2B event marketing role.
• Creative and innovative thinking with a willingness to take risk, iterate and learn.
• Owns event execution and leads others (direct and indirect) to meet deadlines while maintaining quality of the work; proactively identifies and leads work streams to achieve goals.
• Proven ability to drive cross-functional collaboration across diverse sets of stakeholders.
• Exceptional project and time management skills - highly organized, detailed focused, results-driven, and accountable with experience partnering with revenue and marketing operations teams.
• Experience with planning and carrying out multiple, sophisticated marketing events and working towards strategic goals.
• Excellent interpersonal skills to deal professionally with senior executives, sales team members, vendors and team members at all skill levels inside and outside the organization.
• Self-starter, highly motivated, and think through problems to come up with innovative solutions; excellent problem-solving skills, strategic and analytical capabilities.
• Proactively engage in forward-thinking and innovative initiatives for the business and be proactive versus reactive.
• Experience successfully managing third-party vendors, contractors and budgets (along with monthly reconciliation).
• Working knowledge of Salesforce CRM, Hubspot, Eventbrite, and other sales and marketing systems.

Benefits & Perks

As part of the total rewards package, attractive benefits and perks are offered to employees, including:

• Choice of medical, dental, and vision insurance plans for employees and their families.
• Additional insurance coverage options for life, accident, or critical illness.
• Flexible paid time off, sick leave, short-term and long-term disability.
• 10 US observed holidays, and Canadian statutory holidays by province.
• A home office stipend.
• 401(k) for US-based employees and RRSP for Canada-based employees.
• Paid parental leave.
• A local in-person meet-up program.
• Hubs in San Francisco and Toronto.

The above benefits & perks are for full-time employees.

Compensation

$80K – $120K • Offers Equity

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”