Event Marketing Manager

About the Opportunity

The organization is seeking an Events Marketing Manager to direct its event presence across industry events, trade shows, and conferences in North America. This role is responsible for identifying key events, executing end-to-end logistics, and collaborating with cross-functional teams to convert event engagement into qualified pipeline and revenue.

Key Responsibilities

• Research, evaluate, and select trade shows, conferences, and industry events aligned with target customer profiles and revenue goals, maintaining a rolling 12-month event calendar.
• Manage vendor, organizer, and venue relationships while negotiating sponsorships, booth space, speaking opportunities, and supplemental packages.
• Oversee end-to-end event planning and execution, including booth design and shipping, promotional merchandise, collateral, lead capture technology, badge scanners, audiovisual support, catering, lodging blocks, and team travel logistics.
• Serve as the primary on-site lead at events to handle booth setup and teardown, on-site troubleshooting, and operational execution.
• Prepare and brief attending team members on event objectives, key messaging, target accounts, schedules, and logistics.
• Partner with sales to arrange pre-event meetings, coordinate on-site dinners and customer gatherings, and ensure prompt lead qualification and post-event follow-up.
• Coordinate pre- and post-event marketing campaigns with marketing teams across email outreach, landing pages, digital promotion, and social channels.
• Manage the overall event budget, tracking expenses, forecasting costs, and making resource allocation decisions.
• Define event key performance indicators (KPIs)—including leads, meetings, pipeline, and return on investment—and produce structured post-event performance reports.

Required Qualifications

• 1 to 4 years of experience in event marketing, field marketing, or event coordination.
• Demonstrated track record of coordinating and executing events from start to finish.
• Experience managing event budgets, including expense forecasting, spend tracking, and return on investment optimization.
• Experience establishing KPIs and generating reports linking event activities to sales pipeline and revenue.
• Demonstrated experience using artificial intelligence tools and workflows to support event marketing functions, such as research, vendor communications, reporting, content drafting, or lead enrichment.
• Familiarity with HubSpot CRM.
• Strong project management skills with the ability to balance multiple vendors, deadlines, and operational details.
• Experience negotiating terms with vendors and event organizers.
• Strong written and verbal communication skills across executive, team, and customer audiences.
• Ability to troubleshoot effectively and adapt to changing conditions in live event environments.
• Ability and willingness to travel 30% to 50% during peak event seasons across North America, with potential future travel to Europe.
• Work authorization to work in the country of residence without employer sponsorship.

Preferred Qualifications

• Prior experience in B2B or technology environments.
• Background in B2B SaaS.
• Hands-on experience with event management software such as Cvent, Splash, Bizzabo, or Goldcast.
• Experience coordinating international events or working with international vendors.

Location and Travel

• Employment type: Full time.
• Work arrangement: Remote for candidates based in the United States or Canada who reside within approximately one hour of a major airport hub offering frequent direct flights.
• Travel requirements: 30% to 50% travel during peak event seasons across North America, with potential travel to Europe.

Compensation and Benefits

• Annual salary of $80,000 to $100,000.
• Performance-based bonuses.
• Paid time off.
• Professional development and productivity software support.