Director, Web Strategy and Digital Marketing

About Our Client

Our client is a leading provider of a security awareness training and simulated phishing platform, used by tens of thousands of organizations around the globe. The company enables organizations to manage the ongoing problem of social engineering by helping them train employees to make smarter security decisions, every day.

The team values transparency, ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, they strive to make every day engaging.

About The Role

The Director, Web Strategy and Digital Marketing will be responsible for identifying and executing opportunities to build the company's brand and acquire new customers through websites, SEO, paid search, paid/organic social and other inbound strategies. This position is in charge of inbound marketing demand generation, including managing the strategy, execution, and optimization across channels.

Responsibilities:

• Manage inbound marketing team members and processes in order to achieve company goals for brand awareness, demand generation and opportunity creation
• Execute strategy for inbound marketing channels including, but not limited to website/blog strategy, SEO, paid search, paid and organic social
• Oversee expansion of websites including traffic/conversion analysis, personalization, online chat, heat mapping, etc.
• Measure and optimize inbound marketing programs using vendor-specific reports, internal dashboards/reports, and CRM data
• Identify, evaluate and test new marketing programs with existing and new vendors to improve lead quality and conversion
• Collaborate with marketing team members to maintain a consistent brand voice and message across all programs
• Review and approve promotional content such as advertisements, blogs, infographics, etc.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep the company ahead
• Identify, evaluate and manage marketing agencies, vendors, and platforms
• Provide genuine recommendations as to the hiring, firing, promotion, and discipline of subordinate employees to which the Company gives significant weight

Minimum Qualifications:

• Bachelor’s Degree in Marketing or similar field, or equivalent work experience
• 3+ years of experience managing teams relating to websites, seo/paid search, and organic/paid social media
• Significant experience with all aspects of the inbound marketing function and processes
• Experience partnering with executive leaders in Sales, RevOps, Product, etc.
• Experience with B2B marketing in the technology industry (IT Security and SaaS marketing a plus)
• Experience handling marketing budgets and forecasting/reporting results
• Experience with Salesforce and Google Analytics
• Significant management experience overseeing teams of 2 or more
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
• Expert in end-to-end marketing for inbound marketing functions
• Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance
• Significant experience managing and negotiating with demand generation vendors and platform providers

Salary Range

The base pay for this position ranges from $145,000 - $150,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above.

Fantastic Benefits

The company offers bonuses based on targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, certification completion bonuses, and a relaxed dress code - all in a modern, high-tech, and fun work environment.

No recruitment agencies, please.

Remote positions open to the US only.

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”