Director, Product Marketing

About Our Client

Our client is a leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. Built on best practices, the solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, the hiring company has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.

About The Role

Our client is seeking a bright, experienced product and portfolio marketer who can both excel strategically and roll up their sleeves to craft differentiated, exciting stories about the company across its entire product suite, for the prospects and customers around the globe. The company operates in an exceptionally complex and dynamic market. You will help successfully navigate the environment by building a thorough competitor program that informs the roadmap, sales strategies, positioning, and enablement programs. To further elevate the portfolio narrative and drive differentiation in the market, you will raise awareness of the company’s technology and AI, working closely with R&D teams.

Key Responsibilities:

• Competitive analysis and strategy: Build and own a comprehensive Competitor program for existing and new developments

• Market insight: Gain thorough understanding of the dynamics of the market landscape to help position the portfolio as a leader across the market categories that the company expands into

• Customer Insight: Obsessed with customer, align the story with existing and new customer needs, navigating complex marketing worlds of the largest brands and agencies

• Storytelling: Be a talented storyteller. Drive creation of compelling narratives that showcase the unique differentiation that the company offers across their products

• Technology and AI: Be a passionate advocate for the tech stack that the company leverages to drive maximum performance and value to its clients; convert complex technologies and concepts into elegant stories, reflected in internal and external assets, customer communication, training and enablement programs

• Marketing Assets: enhance the content library with the engaging portfolio content effective across the sales cycle

• Performance Metrics: Establish and track key performance indicators (KPIs) to measure the success of product marketing initiatives. Use data-driven insights to optimize and improve.

• Cross-Functional Collaboration: Partner with teams across Commercial, Marketing, Product, Engineering, Data Science, to ensure alignment and effective execution of GTM plans. Inspire the teams around GTM goals.

Qualifications:

• Experience: 8+ years of experience in B2B product marketing, product management, or a related field, having mastered the craft of bringing technology products to market
• Background: Preference for the background in AdTech or MarTech, with good understanding of the advertising ecosystem
• Technical Acumen: Strong technical foundation with the ability to understand and articulate complex product concepts in a complex ecosystem, elegantly
• Can-do attitude: Positive mindset, always looking for solutions on how to do something, as opposed to why to not do it
• Leadership and Influence: Demonstrated ability to inspire and organize cross-functional teams with competing priorities
• Communication Skills: Excellent storytelling abilities, including written and verbal communication in every form that a product marketer touches

Salary Range

The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at the company.

The estimated salary range for this role based on the qualifications set forth in the job description is between $127,000 - 239,000. This role will also be eligible for bonus/commission (as applicable), equity, and benefits.

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”