Director of Marketing

About Our Client

Our client is transforming how businesses buy and sell digital infrastructure, including data center, cloud, and network services. These services are the backbone of the internet and play a crucial role in every industry. Historically, procurement has been a slow, costly, and inefficient process due to reliance on traditional sales models. By leveraging a marketplace and advisory approach, the company removes friction, allowing businesses to secure the right services at the right time, with optimal terms.

As a growing startup, agility and innovation are at the core of its culture. The team moves quickly, works smart, and embraces both the highs and challenges that come with building something impactful. Employees take ownership of their work, knowing that collective effort determines success. This is an opportunity for those who thrive in dynamic environments and are eager to contribute to a transformative mission.

What You Will Do in This Role

The Director of Marketing will play a key role in driving brand awareness, customer acquisition, and partner engagement through a mix of innovative and established marketing strategies. This role oversees all aspects of marketing, including digital, content, social media, email, SEO/SEM, and traditional channels. The focus will be on developing and executing comprehensive marketing plans that align with business goals, ensuring consistent messaging across all platforms. By analyzing market trends and customer insights, the role will identify opportunities for growth and differentiation, positioning the company as a leader in digital infrastructure solutions.

This position requires a balance of leadership and hands-on execution. As part of a small but growing team, the Director of Marketing will be responsible for shaping strategy while also taking an active role in bringing those strategies to life.

Who You Are

A strategic thinker with a passion for marketing and a strong understanding of the digital infrastructure landscape. Always seeking innovative ways to drive growth and brand recognition, this individual thrives in leadership roles while fostering a culture of creativity and collaboration.

Curiosity is a defining trait—you ask the right questions, learn from those around you, and continuously explore new marketing strategies and tools. Comfortable taking calculated risks, you embrace experimentation to achieve goals. When it comes down to execution, you are results-driven, ensuring that all marketing efforts align with the company’s broader business objectives.

Additionally, this role requires adaptability and the ability to manage multiple priorities in a fast-paced environment. The ideal candidate is a forward-thinking innovator who thrives in a setting that challenges traditional industry practices.

Day-to-Day Responsibilities

• Develop and implement marketing strategies to enhance brand awareness, customer acquisition, and revenue growth.
• Lead various marketing initiatives, including digital, content, social media, email, SEO/SEM, and traditional marketing.
• Optimize strategies and tactics to drive marketplace growth and industry dominance.
• Oversee the development and execution of marketing campaigns across multiple channels to ensure consistent messaging and branding.
• Analyze market trends, customer insights, and competitor strategies to identify areas for differentiation and expansion.
• Collaborate with cross-functional teams, including Product and Commercial, to align marketing efforts with overall business objectives.
• Track and report on marketing performance, leveraging data-driven insights to refine strategies.
• Manage the marketing budget, ensuring resources are allocated efficiently for maximum return on investment.
• Stay informed on emerging marketing trends, technologies, and best practices to maintain an innovative and competitive approach.

The Ideal Candidate Will Have:

• Proven experience in leading comprehensive marketing efforts, including digital marketing.
• Strong understanding of digital infrastructure and marketplace dynamics.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional communication and interpersonal abilities.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.

What the Company Offers:

• Fully remote work environment.
• Comprehensive health insurance options, fully covered for employees and their families.
• Dental and vision insurance available through widely accepted providers.
• Equity options that begin vesting after one year.
• Unlimited PTO.
• Approximately 16+ company holidays per year, based on U.S. and Poland holiday schedules.