Director, Marketing Operations

About Our Client

The company is a leading provider of cloud network security, trusted by enterprises worldwide. Its platform simplifies and secures complex cloud infrastructures, helping organizations modernize their cloud strategies with control and ease.

Designed for the cloud, their unique secure networking solution positions businesses for AI and future innovations. Additionally, their top-tier certification program strengthens cloud, networking, and security teams across all environments.

About The Role

Our client seeks a highly motivated and experienced Director, Marketing Operations to lead their Marketing Operations team. Reporting directly to the Chief Marketing Officer, this role is responsible for managing the marketing technology stack, optimizing marketing processes, and driving efficiency across marketing functions to achieve business objectives. The ideal candidate possesses a strong background in marketing operations, a solid understanding of technology and data analytics, and a passion for achieving results in a dynamic environment.

Responsibilities

Strategic Planning:

• Collaborate with marketing leadership to align marketing operations with overall business goals.
• Develop and implement a marketing operations strategy that enhances marketing efficiency and effectiveness.

Marketing Technology Management:

• Oversee the selection, implementation, optimization, and integration of marketing technologies (e.g., CRM systems, marketing automation, analytics tools, AI tools) to streamline operations and maximize efficiency.
• Champion the use of AI (generative and agentic) to create scale across all marketing functions
• Manage relationships with technology vendors and stay abreast of industry trends.

Data Analysis and Reporting:

• Establish metrics, KPIs, and dashboards to measure the effectiveness of marketing campaigns and initiatives.
• Analyze marketing performance data to provide insights and recommendations for optimizing marketing efforts/strategies based on performance metrics.
• Ensure the accuracy and completeness of marketing data, implementing data governance and quality control measures.

Team Leadership and Collaboration:

• Lead, mentor, train, and develop a high-performing marketing operations team, fostering a culture of continuous learning and innovation.
• Stay informed about industry trends (especially AI) and share knowledge and best practices with the team to encourage continuous improvement.
• Collaborate cross-functionally with sales, IT, finance, product, and other relevant teams to ensure alignment and integration of marketing operations strategies.
• Work closely with the IT team to address technical issues and enhance systems integrations.

Budget Management:

• Collaborate with Finance and Marketing leadership to develop and manage marketing budgets and forecasting, allocate resources effectively, and optimize spending to achieve desired outcomes.
• Monitor spending to ensure optimal resource allocation and return on investment.

Demand Generation Ops:

• Design and refine lead capture, scoring, and nurturing workflows that align with industry best practices and support efficient lead conversion and robust pipeline generation.
• Work closely with revenue ops to track marketing-sourced pipeline generation and conversion.
• Act as an operations lead for the Demand Generation team.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred); or equivalent combination of education and experience.
• 10+ years of experience in Marketing Operations with at least 5 years in a leadership role at a B2B SaaS organization.
• Proven track record in marketing operations and driving efficiency/effectiveness.
• Strong understanding of the marketing technology landscape (including marketing automation, CRM, analytics, etc.), analytics, and best practices.
• Hands-on experience in architecting and developing foundational marketing technologies (e.g., Marketo, Salesforce, Drift, ABM, Gifting, etc.).
• Excellent proficiency in data analysis, reporting, and using insights to drive decision-making.
• Demonstrated leadership experience in managing, motivating, and developing a team.
• Excellent communication and interpersonal skills.
• Exceptional collaboration and project management skills with the ability to manage multiple priorities.
• Strategic thinker with the ability to translate strategies into actionable plans.

Salary Range

The annual base salary range for this full-time position is $192,865 - $226,900 + benefits + 401(k) match + equity and is bonus eligible. The pay range is determined by the role, work location, job-related skills, level, experience and relevant education. The range displayed is applicable only for new hires for the listed position located in the US. Your Talent Advisor can share more details regarding salary ranges, benefits, and equity for your location during the hiring process.

Benefits

US : The company provides comprehensive benefits, including 100% coverage of employee premiums and substantial coverage of dependent premiums for medical, dental, and vision insurance. Additional benefits include a 401(k) match, short- and long-term disability insurance, life/AD&D insurance, an education reimbursement program, and a flexible vacation policy.

Outside the US: The company provides comprehensive benefits, potentially including pension plans, private medical insurance for employees and dependents, generous holiday allowances, life assurance, long-term disability coverage, and an annual wellbeing stipend, subject to regional variations.

Total compensation will be determined based on job-related expertise, education, certifications, and location, aligned with the company's established ranges.

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”