Director, Growth Marketing

About Our Client

Marketing is critical for the company's growth across North America, EMEA, and Asia. The company is exceeding market expectations in subscriber acquisition, but there is potential for even greater success.

About The Role

As Director of Growth, you’ll spearhead the strategy and execution of performance marketing efforts across key global markets. This is a high-impact role focused on expanding the inbound funnel and improving engagement with prospective customers across channels.

Reporting to the VP of Marketing and leading a team of channel operators, you'll collaborate cross-functionally with Sales, Finance, and Product to bring data-driven ideas to the table and transform them into tangible business results. If you're passionate about testing, optimizing, and conveying compelling narratives through data, we encourage you to apply!

Responsibilities

• Drive growth of Sales Qualified Leads for the small business and mid-market segments to achieve the annual operating plan
• Manage the paid media budget and contribute to the annual forecast
• Expand and refine the Inbound Marketing strategy, including messaging, paid media, and the web experience
• Collaborate with Creative, Content, Lifecycle, and Martech teams to create seamless customer journeys
• Represent growth marketing in discussions with senior stakeholders across the business, including the CRO, CMO, and Sales VPs
• Monitor full-funnel performance, analyze trends, and adjust strategies to stay ahead of the curve
• Coach and mentor a team of high-performing channel and web marketers, fostering a culture of experimentation and accountability

Qualifications

• 10+ years in growth, performance, or demand generation marketing, with at least 4 years leading teams in B2B SaaS environments
• Strategic thinker with strong analytical skills and a bias for action
• Familiarity with various media channels, targeting strategies, and analytics platforms
• Proven ability to drive cross-functional alignment and results in fast-paced environments
• Strong communicator who can simplify complex information for various stakeholders
• Extensive experience managing large-scale budgets and making data-backed investment decisions
• Passion for learning, improving, and owning outcomes
• A hands-on leader who thrives in collaborative, iterative environments

Salary Range

The base salary range for this position in the United States is $185,000 - $230,000 The total compensation package for this position may also include performance bonus, stock, benefits and/or other applicable incentive compensation plans.

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”