Director, Growth Marketing

About Our Client

The company is focused on the future of communications and workplace technology. As a leader in this space, the hiring company recognizes the challenges of effectively connecting with every employee, managing office space in a hybrid environment, and enhancing the customer and guest experience. The company's mission is to simplify these complexities and bring harmony to its customers.

Our client achieves this at an enterprise level. Its omnichannel employee communications, customer communications, and workplace experience platform is utilized by over 6,000 organizations, reaching over 35 million employees and delivering content to 500,000+ digital displays.

Our client understands that there is no "perfect" candidate, and everyone is constantly learning and developing new skills. You are encouraged to apply even if you don’t meet 100% of the listed requirements. The hiring company values fostering an environment with a diverse range of perspectives, allowing everyone to thrive.

About The Role

This is a key senior role requiring a deep understanding of engaging clients through various digital channels. The Director of Growth Marketing will plan, evaluate, execute, and measure campaign performance, as well as enable and operationalize campaigns with Sales. This role contributes to overall business objectives by driving and engaging in high-impact, multi-channel B2B marketing programs to exceed lead, pipeline, and revenue goals for existing customers.

Key Responsibilities

• Create, develop, and execute high-impact, multi-channel B2B marketing programs to exceed lead, pipeline, and revenue goals for existing customers.
• Utilize the full range of marketing activities and tools to continuously improve lead volume and quality across multiple channels.
• Collaborate with subject matter experts, partners, and other marketing team members to ensure world-class marketing materials and events are produced.
• Work closely with the Sales team to craft account-level marketing plans for top strategic accounts.
• Work closely with Product Marketing to integrate product messages into marketing programs.
• Track, measure, and report campaign performance against key business drivers.
• Identify root causes of program performance issues and drive action plans for continual improvement.
• Communicate effectively on a regularly scheduled cadence to ensure stakeholder alignment and enablement, including engaging with Product Management and Product Marketing to ensure product direction aligns with GTM marketing/sales motions.

Technical Skills / Competencies

• Strong expertise in planning, evaluating, executing, and measuring campaign performance.
• Experience managing campaigns across Hubspot and Salesforce.
• Hands-on ABM experience is a plus.
• Passion for demonstrating ROI for marketing programs.
• Excellent writing skills and a strong storyteller.
• Digital marketing (i.e. ad-word buys)

Education & Experience

• 10+ years of demonstrated success in owning, leading, and managing demand generation programs in B2B organizations, with a preference for software/SaaS marketing experience.
• Interested in data and analyzing the performance of campaigns and efforts.
• Organized, detail-oriented, self-directed team player with a positive attitude.
• Self-starter with energy, drive, and determination to accomplish goals and demonstrated ability to multi-task and stay focused.
• Proven ability to build relationships across several stakeholders, including sales, subject matter experts, services, and product marketing.

Leadership Responsibilities

• Plan and coordinate work activities, connecting the work of the team with the vision, goals, and success of the organization.
• Nurture a culture of continuous improvement, agility, and resilience.
• Establish key objectives/metrics to measure performance and ensure reports have the information, tools, and resources necessary to meet their goals. Identify and clear blockers, communicating changes in priority or focus in a timely manner.
• Provide regular and continuous feedback concerning performance and apply appropriate performance interventions when needed.
• Play a key role in the engagement and retention of direct reports, ensuring they feel supported, heard, and are given the appropriate level of autonomy.
• Facilitate development conversations, encouraging reports to identify career goals and areas for growth, collaborating to establish development plans and encourage actions in support of their growth.

Compensation

Annual base salary $130,000 - $160,000 plus variable USD Annual. The base salary range represents the low and high end of the hiring company's contemplated salary range for this position.

Why Join?

• An excellent workplace culture.
• Competitive salary with performance-related bonuses.
• Comprehensive medical insurance.
• Flexible working hours.
• Educational assistance programs.
• In-house soft skills training.

Who They Are

The company is an innovative communication software provider that meets the needs of internal communicators in leading enterprises worldwide. Trusted by over 400 blue-chip and FTSE 100 organizations, helping organizations inform, engage, and inspire their employees.

Join an organization where values are at the heart of everything they do.

The hiring company is an equal opportunity employer.

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”