Director, Enterprise Marketing

About Our Client

A leading organization in cardiometabolic care, leveraging advanced AI techniques—including deterministic and generative models—to provide scalable, affordable, and compassionate care. This company assists healthcare partners in managing over 30 million lives and preventing conditions such as obesity, hypertension, type II diabetes, and behavioral health. The platform delivers real-time personalized counseling and health monitoring for each patient. By providing compelling and actionable insights, it empowers every user to live happier, healthier lives. Join this dynamic team!

About The Role

An exciting opportunity exists for a passionate and results-driven Director of Enterprise Marketing to accelerate growth. In this pivotal role, you will craft and execute innovative marketing campaigns that drive new customer acquisition, elevate brand awareness, and boost product adoption among enterprise clients. You will be at the heart of the B2B growth marketing strategy, taking the lead on integrated campaigns across multiple channels to engage high-value prospects and build a strong sales pipeline.

This is a unique opportunity to make a direct impact on healthcare innovation while shaping the future of AI-driven solutions.

What You’ll Do

- Lead high-impact, multi-channel marketing campaigns that drive B2B lead generation and nurture existing prospects through the sales funnel.

- Own the creation of engaging content and campaigns across multiple channels—website, email, SEM, SEO, social, events, webinars, retargeting, and more—to drive qualified leads that meet revenue goals.

- Partner with the marketing and operations team to define buyer personas and gain deep insights into customer needs, pain points, and market positioning.

- Work closely with product management to shape compelling product messaging and value propositions, aligning with customer pain points and business objectives.

- Manage a small, high-performing marketing team, driving results and ensuring progress against KPIs.

- Collaborate with internal teams to produce thought leadership pieces and other assets that tell the company story and engage your target audience.

- Dive into data analytics to assess campaign performance and continuously improve ROI. Create actionable reports on key metrics for leadership.

- Use Salesforce and Pardot to analyze pipeline performance and refine marketing strategies based on real-time results.

What You’ll Need

- Proven ability to develop and execute multi-channel campaigns, including email, SEM, SEO, social media, digital advertising, events, and more.

- Creative thinker, always open to trying innovative and unique marketing strategies.

- Data-driven mindset with experience analyzing marketing metrics to drive decision-making and optimize performance.

- Ability to juggle multiple projects, prioritize tasks, and collaborate with cross-functional teams—including sales, product, clinical research, brand, and creative teams.

- Experience in building and executing go-to-market strategies within new verticals and product suites.

- Experience in budget planning and management.

- Experience working with Salesforce, Pardot, ZoomInfo, and other marketing automation tools; knowledge of ABM, Stensul, or social media tools is a plus.

- Comfortable in a fast-paced, hyper-growth environment where adaptability is key to success.

- Ability to act as a player-coach; previous start-up experience highly desirable.

- Strong copywriting skills with the ability to craft compelling messaging that resonates with enterprise audiences.

- 6-8 years of experience in B2B marketing with a strong focus on lead generation, campaign strategy, and digital marketing—experience in digital health or PBM is a plus.

Why Join?

- Impactful Work: Play a direct role in transforming healthcare with innovative AI solutions, improving millions of lives in the process.

- Career Growth: Opportunities for professional development and career progression abound.

- Fully Remote: This remote-first organization offers flexibility while working alongside a diverse team across the U.S.

- Comprehensive Benefits: Enjoy a competitive compensation package along with a comprehensive benefits offering and the possibility of additional perks such as bonus programs and stock awards.

Working at the Company

This organization operates as a remote entity, requiring all employees to reside within the United States. The specific salary offered to a candidate will depend on various factors, including location, job level, and verified job-related knowledge, skills, and experience. In addition to a comprehensive benefits package, candidates may be eligible for additional compensation, such as participation in a bonus program and stock awards, where applicable.

Compensation

$164.4K – $218.6K • Offers Equity • Offers Bonus