Digital Marketing Manager

About Our Client

Our client is revolutionizing the way companies recruit, screen, and monitor drivers. This is an exciting time for the company as it scales its B2B vertical SaaS business and modernizes its products for the future. If you are a strategic thinker who thrives in complexity, is energized by impact, and wants to work with a team passionate about building great products and helping customers, the organization would love to talk to you.

Our client believes in Teammateship, Grit and Innovation …. its core values. Whether collaborating internally or assisting customers, the team approaches every challenge with humor, optimism, and a commitment to success.

About The Role

Our client is looking for a Digital Marketing Manager to take full ownership of its online presence. This key member of the Growth Team will be responsible for managing all paid advertising efforts, optimizing the website for performance and conversion, and driving organic traffic through robust SEO strategies.

The organization is seeking someone who can think strategically but isn’t afraid to roll up their sleeves; someone who knows how to connect digital tactics to business goals and is eager to test, learn, and scale.

Key Responsibilities

Website & SEO Management:

• Own and execute the SEO strategy to drive organic traffic and improve rankings across core search terms.
• Collaborate with the web team to ensure all pages follow SEO best practices (on-page optimization, technical SEO, internal linking, etc.).
• Monitor and improve site speed, UX, and mobile performance.
• Manage ongoing website updates, build landing pages, and partner with design and development to continually improve conversion paths.
• Conduct regular site audits and develop action plans to resolve technical issues.

Paid Media & Campaign Strategy:

• Plan, launch, and optimize high-performing paid media campaigns across Google, Bing, YouTube, LinkedIn, Meta, and 6sense.
• Write compelling ad copy and work with creative/design resources to develop visuals for ad assets.
• Plan and execute multi-channel campaigns using an ABM platform to target high-value accounts and drive pipeline conversion.
• Test new channels and campaign types to expand reach and improve ROI.
• Manage budgets, pacing, and bidding strategies to meet cost-per-lead and conversion goals.
• Lead conversion rate optimization (CRO) efforts by testing landing page layouts, copy, CTAs, and user flows to improve lead quality and reduce cost-per-conversion.
• Use A/B testing, heatmaps, and user behavior analysis to identify friction points and optimize the full funnel for better campaign performance and budget efficiency.

Analytics & Reporting:

• Use platforms like Google Analytics, Google Tag Manager, Search Console, and other tools to monitor and report on campaign and website performance.
• Analyze traffic, conversion data, and user behavior to identify opportunities for improvement.
• Deliver regular reporting to leadership, with actionable insights and recommendations.

Required Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 6+ years of experience in digital marketing with hands-on experience managing paid media and SEO.
• Fluent knowledge of Google Ads, Bing Ads, LinkedIn Campaign Manager, and Meta Business Suite.
• Fluent with SEO tools (SEMrush, Moz, Ahrefs, Screaming Frog, etc.).
• Experience with website CMS platforms (WordPress, Webflow, or similar).
• Experience using Google Analytics (GA4), Search Console, and data dashboards.
• Excellent written and verbal communication skills.
• Analytical mindset with a passion for continuous improvement and testing.

Location

This role is primarily remote (US based), with the expectation of occasional visits to offices for team collaboration, training, or company events.

This role may be based out of the following states: AZ, CT, FL, GA, IL, IN, MA, NE, NH, NJ, NY, NC, PA, SC, TN, TX, CO, & WI.

Compensation

The base salary range for this position is $85,000 - $105,000 annually, depending on experience and qualifications. Variable compensation will be discussed upon interview.

Benefits

The organization offers a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) with company match, paid time off and holidays, wellness programs, and an employee assistance program.

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”