Digital Commerce Product Marketing Manager

About Our Client

Our client is a composable and complete commerce platform. Through their pragmatic composability approach, they empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. They are trusted by global B2C and B2B customers.

Founded in the year 2000, the company has a history of being unstoppable and is leading a high-tech industry and positioned above market giants. They are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia.

About the Role

Our client is seeking a Senior Product Marketing Manager to lead go-to-market (GTM) strategy, positioning, and sales enablement for their digital commerce, marketplace, and order management platform. This role is focused on key sectors including Retail, Consumer Packaged Goods (CPG), and Industrial —serving both manufacturers and distributors. The ideal candidate will bring strong digital commerce expertise and competitive insights to help shape how the company wins in these high-opportunity segments.

Key Responsibilities

• Develop clear, differentiated messaging for B2B/B2C commerce scenarios, including self-service portals, branded marketplaces, and multi-channel product catalogs.

• Create compelling narratives tailored to Retail (e.g., omnichannel enablement), CPG (e.g., distributor collaboration), and Industrial (e.g., configurability, bulk ordering).

• Build and deliver enablement content such as sales playbooks, battlecards, competitive positioning, and persona-based messaging.

• Translate product capabilities across B2C and B2B Digital Commerce, Marketplace, and Order Orchestration into tangible business value for executive buyers (CDO, CIO, VP Digital, VP eCommerce).

• Support GTM execution across mid-market to enterprise customers ($300M–$5B+), with an emphasis on channel partnerships and digital transformation—not pure DTC.

About the Team

You’ll be part of a highly strategic, cross-functional marketing team that sits at the intersection of product, sales, and regional go-to-market. The team is responsible for translating the power of the platform into compelling, customer-facing narratives that resonate across industries and regions. They work closely with commercial and product teams to shape positioning, fuel revenue growth, and support enterprise sales cycles with targeted messaging and enablement. In this role, you'll contribute directly to how the hiring company wins in key verticals like Retail, CPG, and Industrial, while helping define the GTM motion for some of the most transformative commerce solutions in the market.

Who you are

• 7+ years in product marketing or GTM roles at B2B/B2C software or digital commerce companies.
• Hands-on experience positioning platforms like Salesforce Commerce Cloud, Adobe Commerce (Magento), SAP Commerce, Shopify Plus, BigCommerce, commercetools, or other similar commerce platforms.
• Demonstrated success crafting content and messaging for enterprise brands and industries with complex pricing, SKU depth, and channel distribution.
• Exceptional storytelling and communication skills—able to turn product depth into executive-relevant narratives.
• Strong cross-functional operator comfortable aligning with product, sales, and marketing teams.

Benefits

• Competitive compensation
• Extended parental leave
• Medical insurance
• Ticket restaurant
• Life Insurance
• Legal plan
• Language scholarship: 65% subsidies in English, Spanish, Portuguese courses
• Free shipping on 1000+ store

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”