Brand Marketing Lead

About Our Client

Our client is the world’s largest work marketplace, connecting businesses with highly skilled professionals worldwide. From entrepreneurs to Fortune 100 enterprises, companies trust the hiring company's platform to access expert talent, leverage AI-powered work solutions, and drive meaningful business outcomes.

Our client's AI-powered platform has facilitated over $20 billion in economic opportunity for professionals worldwide. With professionals spanning 10,000+ skills, including AI and machine learning, software development, sales and marketing, customer support, finance and accounting, and more, the hiring company empowers businesses of all sizes to scale, innovate, and build agile teams.

About The Role

Our client is seeking a Brand Marketing Lead to manage strategy and execution for brand marketing initiatives that fuel category expansion, strategic innovation, and brand consistency across emerging and evolving areas of the business.

In this cross-functional strategic role, you'll develop and execute brand and go-to-market strategies, own messaging frameworks, audience segmentation, and campaign development to enhance the brand’s reach, relevance, and impact. You’ll collaborate closely with communications, product marketing, creative, and growth teams, ensuring the brand strategy scales effectively to position the company as a brand that reflects the future of work.

Responsibilities:

• Activate and operationalize the company’s brand strategy across new and developing business segments, ensuring clarity, consistency, and alignment with overarching brand architecture.
• Help develop positioning and messaging that align with company objectives and inform how the company shows up across campaigns, content, and communications.
• Partner closely with design, content, and product teams to scale and evolve the brand identity effectively in response to new market opportunities.
• Develop integrated campaigns that drive category growth, brand awareness, and customer engagement.
• Lead cross-functional briefings and planning meetings with teams like PMM, lifecycle, advocacy, content, and growth to align on priorities, insights, and activation plans.
• Collaborate with cross-functional stakeholders (Product, PMM, Growth Marketing, Creative) to ensure strategic alignment and successful campaign execution.
• Collaborate with creative teams and agency partners to bring big ideas to life with excellence, consistency, and storytelling depth.
• Partner with marketing analytics and research teams to develop reporting frameworks for integrated brand campaigns.
• Analyze campaign performance and market insights to continually refine brand strategy and drive business outcomes.
• Monitor brand health and key performance metrics (e.g., awareness, consideration, perception, creative effectiveness) to inform ongoing improvements.
• Stay attuned to market trends, audience needs, and competitor positioning to keep the company’s brand modern and culturally relevant.

What it takes to catch their eye:

• 5+ years of experience in brand marketing or integrated marketing; experience in brand-led or high-growth companies preferred, B2B tech a plus.
• Strong track record of managing brand strategy and campaign development from insight to execution.
• Deep understanding of brand positioning, audience segmentation, and full-funnel marketing.
• Strong experience managing integrated marketing campaigns across paid, owned, and earned channels.
• Excellent creative judgment and ability to partner with creative teams from concept through execution.
• Skilled collaborator with experience leading cross-functional workstreams and driving alignment across stakeholders.
• Highly organized with a strong operational mindset to operate in a fast-paced dynamic environment with the ability to prioritize and advance multiple projects simultaneously
• Insight- and data-driven, with a strong grasp of measurement frameworks and performance tracking.
• Exceptional communicator and storyteller who can build persuasive narratives that inspire action.
• Passion for the hiring company’s mission and a belief in the power of brand to drive business growth and customer connection.

Come change how the world works.

At the hiring company, you’ll shape the future of work for a global, remote-first workforce, creating economic opportunities for professionals worldwide.

The company's culture is built on trust, risk-taking, customer focus, and excellence, all in service of the core mission: to create economic opportunities so people have better lives. They embrace authenticity and inclusion, encouraging everyone to bring their whole selves to work. Personal and professional growth is a priority here, supported through development programs and mentorship.

The hiring company offers benefits that go beyond the basics, including comprehensive medical coverage, unlimited PTO, a 401(k) plan with matching, paid parental leave, and an Employee Stock Purchase Plan.

Salary Range

$122,500—$174,500 USD

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”