Marketing Program Manager

Position Overview:

We’re looking for a Manager, B2B Marketing Operations to join the B2B Digital Operations team and support the design of marketing automation strategies. You’ll support strategy to launch campaigns that are powered by data and leverages real-time insights, to create a personalized partner experience. As an automation strategist you will be working alongside team members to help build, measure, optimise and scale our marketing programs to drive growth. In this role, you’ll be responsible for supporting the evaluation of existing marketing journeys, supporting demand generation and integrated marketing campaigns, informing strategic planning, and enhancing overall marketing process, technology, and workflow.

Key Responsibilities:

• Work with internal Marketing stakeholders to gather requirements and act as a conduit to technical teams to ensure the system(s) can deliver on those requirements.
• Create of automated, multi-touch, targeted prospect and customer lifecycle marketing programs (both campaigns and journeys).
• Process Management; identify, design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment.
• Manage data migration projects and other system updates/changes to ensure that the business use cases and requirements are met, including data validation to ensure that the values in the field are correct, identifying risks to existing Marketo. Salesforce integrations and program triggers.
• Make recommendations and input on goals, objectives, strategy and marketing automation best practices, supporting management of internal stakeholders acting as an internal automation strategy consultant
• Be accountable for quality execution and timeliness of all automation projects and campaigns. Working collaboratively on campaigns, to make changes where necessary, and ensure automated campaigns achieve goals.
• B2B Tech marketing experience with at least 5+ years of admin experience in Marketo and strong experience with Salesforce.
• Strong experience leading Marketo migration and instance stand up/implementation projects a plus.
• Experience working within a matrix organization. Previous consulting experience a plus.
• Experience leading data integration projects with Marketo using custom API’s, many-to-many relationships, and Custom Objects.
• Previous experience working with Velocity Scripting to manage dynamic content within emails a must.
• A strong understanding of database structure, data hygiene, analytics, and attribution.
• Strong analytical skills, able to draw insights and intelligence from marketing data.
• Technically capable, excellent communicator, and a desire to improve processes.
• Must be able to gather business requirements, work with engineer teams, and design projects

Qualifications:

• Applicants should have at last 5 years of Marketo experience.
• Ideally, we would like this role to be located in Seattle so that they can work onsite with the others in the team 3-4 days/week. If the candidate pool is not strong, we may look to open this fully remote later, but the resource will be required to sit/align with PST standard hours.