Marketing Manager

Duties:

• Own strategic planning (includes annual and quarterly) and coordinate execution of major B2B marketing initiatives to accelerate merchant selection, retention, and product adoption.
• Act as the lynchpin between marketing teams (Growth, CRM, and Brand/Creative teams), sales strategy & operations, product, finance, analytics and other departments to build and execute on a holistic and integrated B2B marketing strategy/plan.
• Own internal communications of B2B integrated marketing vision, strategy, performance and opportunities to leadership across the organization for your remit.
• Work to support new acquisition and channel expansion opportunities, including localization, through advocating and unlocking marketing resourcing and budgets.
• Be responsible for tracking B2B marketing performance metrics across functions, reporting progress out to org and senior leaders from brand health to acquisition, retention and production adoption, proactively identifying risks and to leadership and building mitigation strategies in partnership with marketing teams and leads.
• Work with operations and finance teams to set the right goals and KPIs with the team, and work with marketing partners and cross-functional operators to create integrated plans to achieve these goals.
• Build models and frameworks for budgeting, campaign tracking, and goal forecasting.
• Partner with Marketing leadership and key cross-functional leads to build and deliver investment asks, and/or planning & headcount deliverables.

We’re excited about you because you have…

• 7+ years experience in marketing (at least 2 years with B2B focus), preferably with diverse experience across performance, brand and integrated marketing
• 3+ years of direct management experience and/or experience managing large cross-functional teams with dotted line reporting structures
• 2+ years or more in consulting, operations/GM role, strategy development, or finance a plus
• A bachelor’s degree, MBA a plus
• Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners and internal stakeholders.
• Strong project management experience, including building campaign calendars/trackers, setting DRIs, and following up relentlessly to hit deadlines
• A proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias to action.
• Deep experience managing towards, and balancing, brand & performance-oriented goals to drive company-level P&L outcomes.
• The ability to synthesize data, make data-driven decisions and balance quantitative measurement with an intuition-driven bias to action.
• Strong excel skills and basic SQL understanding a plus