DRTV - Growth Marketing Manager

Our client, a driving force in the telecommunications industry serving the hard-of-hearing community, is looking to add a new full time Growth Marketing Manager with specific emphasis on DRTV expertise to their growing organization!

Hire Type: Full Time - Direct Hire - Competitive Six Figure Salary + Bonus

Location: 100% Remote

Why We Love This Opportunity:

• Opportunity to make an extensive impact with a rapidly growing and mission driven organization (growing 20%+ YOY)
• Work in a startup environment with the stability of funding from the FCC
• Report to the VP of Marketing, a thoughtful, experienced, and supportive leader
• Extensive opportunities for growth within the organization
• Competitive six figure salary, annual bonus, full comprehensive benefits, work from home stipend, health benefit reimbursements, PTO, 401K + match, paid parental leave and more!

Experience Required:

• Step into a new position that is fundamental to the growth of the organization, DRTV is their #1 lead generation source!
• Must have expertise and a passion for DRTV (Direct Response Television) specifically! 60-70% management of end to end DRTV (60% hands on / 40% strategy - IC level position)
• Includes agency relationship/vendor management, budget management, KPI alignment, measurement & analytics to inform decisions
• D2C experience - required
• Experience managing $20M+ budget size - required
• Also responsible for overseeing cost per call, cost per order, and customer lifetime value
• Additional experience in offline channels including direct mail/print/OOH etc. highly preferred!
• Proficiency within MS Office Suite, Asana, MS Teams, and Power BI (or similar) required, Salesforce experience a plus!