Growth & Conversion Marketing Manager

An international healthcare company is looking for a Growth & Conversion Marketing Manager to rethink and build the digital patient journey — from initial interest through to high purchase intent and treatment decision.

We provide complex, high-value medical services with a longer decision-making cycle. Today, a significant amount of the information prospective patients need is delivered through consultations, video calls, messaging, and direct interaction with our sales and medical teams.

Our goal is to transform this knowledge, communication, and experience into a scalable digital journey that educates prospective patients, addresses their key questions and concerns, builds trust, and progressively moves them toward the next stage of their decision.

This is not a traditional performance marketing role and it is not purely a CRM position. We are looking for someone who can understand, build, test, and optimize the entire patient journey.

What You’ll Do

• Analyze our existing patient acquisition and conversion funnel;

• Review consultations, calls, messages, patient questions, objections, and reasons for drop-off;

• Identify key conversion barriers and leakage points across the patient journey;

• Design a structured digital journey from initial interest to high-intent lead;

• Build lead-nurturing systems across email, messaging platforms, CRM, content, landing pages, and other digital touchpoints;

• Develop and test communication journeys for different patient segments;

• Work with our medical team to translate complex medical information into clear, credible, and patient-friendly communication;

• Systematize recurring patient questions, concerns, and objections and develop scalable ways to address them digitally;

• Design and run A/B tests and other conversion experiments;

• Work with CRM, marketing automation, and analytics tools;

• Determine the optimal stage for human sales intervention and reduce unnecessary manual interaction earlier in the funnel;

• Track conversion between funnel stages and measure commercial impact;

• Continuously generate, prioritize, and test new growth and conversion hypotheses.

What We’re Looking For

We are interested in candidates with hands-on experience in one or more of the following areas:

Growth Marketing, Lifecycle Marketing, Conversion Optimization, CRM & Marketing Automation, Customer Journey Optimization, or related disciplines.

We are particularly interested in candidates who have:

• Hands-on experience improving complex B2C funnels and conversion;

• Experience with high-ticket or high-consideration products or services;

• Strong understanding of customer journeys, segmentation, lead nurturing, marketing automation, A/B testing, and conversion analytics;

• Experience working with international markets;

• The ability to independently move from problem → hypothesis → experiment → measurement → decision;

• A strong commercial mindset and focus on measurable business outcomes.

• Experience with the US market and an understanding of US customer behavior would be a strong advantage.

• Experience in healthcare, private healthcare, medical tourism, wellness/longevity, fertility, dental, or aesthetic medicine would also be a strong advantage.

• Relevant experience in other high-value industries, such as luxury travel, education, or premium services, is also welcome.

You should understand what happens after a lead is generated — not just how to acquire traffic.

Language Requirements

• Fluent Russian — for internal communication and collaboration with the team;

• Professional working proficiency in English — both written and spoken.

How Success Will Be Measured

Success in this role will not be measured by the number of campaigns launched or messages sent. We will focus on business outcomes such as:

• Improved conversion across the patient journey;

• Increased share of qualified and high-intent leads;

• Reduced dependence on manual consultations during early funnel stages;

• More prospective patients reaching the sales team already informed, engaged, and prepared to make a decision;

• Creation of a scalable and repeatable digital conversion system.

Why This Role Is Different

You will not be joining to maintain an established marketing machine.

You will have the opportunity to design a new digital conversion model for a complex healthcare service, using real patient behavior, conversations, and conversion data to build and test it.

We are open to unconventional ideas and experimentation when supported by a clear business hypothesis and measurable outcomes.

What We Offer

• A key role in an international healthcare company operating in modern and regenerative medicine;

• The opportunity to build a new digital conversion model rather than simply maintain an existing system;

• Direct access to real patient behavior, funnel data, communication patterns, and conversion insights;

• Freedom to develop and test hypotheses, new tools, and automation approaches;

• Work at the intersection of marketing, analytics, CRM, sales, and healthcare;

• Exposure to an international audience and complex, high-value medical services;

• Direct collaboration with leadership, sales, and medical teams;

• The opportunity to see the measurable commercial impact of your work;

• Remote, full-time format;

• Competitive compensation based on experience and expertise.

How to Apply

When applying, please share 1–2 examples of projects where you personally improved a complex B2C funnel or customer journey.

We would especially like to understand: What was the problem? What did you change? How did you test your hypothesis? What measurable impact did your work have on conversion or revenue?

You can apply directly through LinkedIn or send your CV and relevant case examples to:

anastasia.micunovic@swissmedica21.com