Performance Marketing Specialist (Remote)

About the Role

We are looking for an experienced Performance Marketing Specialist with a strong track record in managing paid media campaigns and delivering measurable results. This is a part-time, fully remote role ideal for someone who excels in strategy, execution, and performance optimization.

Key Responsibilities

• Plan, execute, and optimize performance-driven campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)
• Manage end-to-end campaign setup, monitoring, optimization, and reporting
• Analyse campaign data to identify trends, insights, and opportunities for improvement
• Prepare performance reports with clear insights and recommendations
• Manage client communication and handle multiple client accounts effectively
• Conduct competitor research and audience analysis to improve campaign performance
• Work closely with internal teams to align campaign goals with overall marketing objectives

Required Experience & Skills

• Minimum 5 years of hands-on experience in performance marketing
• Proven expertise in Google Ads & Meta Ads, with a strong understanding of campaign structure, bidding strategies, and analytics
• Demonstrated ability to deliver consistent ROI and performance outcomes
• Strong analytical and data-driven decision-making skills
• Experience in client handling, strategy discussions, and reporting
• Knowledge of tracking tools, pixels, events, and basic funnel strategies
• Ability to work independently and manage campaigns with minimal supervision

Additional Requirements

Candidates must share:

• Updated Resume
• Portfolio or case studies showcasing past performance results