SENIOR MARKETING ANALYST

Svitla Systems Inc. is looking for a Senior Marketing Analyst for a full-time remote position (40 hours per week) in the USA. Our client is a global healthcare communications network.

You'll join the Integrated Intelligence team. This role is responsible for contributing to a breadth of marketing analytics topics, leveraging data across marketing, digital experiences, customer platforms, omnichannel experiences, and technology ecosystems to generate meaningful insights and inform strategic decision-making.

You will be responsible for contributing to ongoing reporting, managing project timelines, and developing initial insights and findings from analysis of program performance data. You will work in partnership with senior leads to deliver standard and ad hoc analyses across integrated digital campaigns, communicating results to internal and external clients with an emphasis on actionable insights from the data. The team integrates across data sources, functions, methodologies, and technology, and they're providing intelligence because the data yields insights that lead to action.

It is a remote role for a 3-6 month engagement.

Requirements

• 5+ years of direct experience in Marketing Analytics.
• Understanding of omnichannel measurement and analytics, including how integrated marketing, digital experiences, and technology ecosystems work together to drive performance across the customer journey, as well as martech ecosystems.
• Strong experience in cross-channel reporting, including quantitative performance of KPIs and performance benchmarks, and qualitative insight generation, drawing inferences to inform actionable recommendations
• Familiarity with a range of marketing, digital, and customer data sources, such as web analytics, CRM, marketing platforms, and enterprise data systems.
• Knowledge of digital media and martech data sets such as AdWords, DoubleClick, Trade Desk, Google Analytics, Facebook, and Salesforce.
• Familiarity with healthcare-specific datasets such as claims, specialty pharmacy, and Veeva (strongly preferred).
• Experience in data management and automated reporting solutions such as Power BI or Tableau.
• Basic understanding of data modeling principles.
• Strategic approach to measurement and reporting with a lens towards actionable insights.
• Experience defining and applying KPI frameworks, success metrics, and measurement methodologies across complex, multi-touch customer journeys.
• Proven ability to synthesize quantitative and qualitative data into clear insights and recommendations that inform decision-making.
• Comfort working across multiple data domains (e.g., marketing, product, web, CRM, sales, operations) to support holistic performance analysis.

Responsibilities

• Assist in the day-to-day analytics relationships with the account and activation teams, executing ongoing and ad-hoc requests.
• Develop reporting deliverables with accurate data and initial insights and recommendations for internal team review.
• Help in training junior resources in digital marketing and measurement, as well as report creation and the insight development process.
• Present findings in a professional manner to internal and external audiences.
• Participate in initiatives, collaborative efforts, and brainstorming sessions with internal teams.

WE OFFER

• US and EU projects based on advanced technologies.
• Competitive compensation based on skills and experience.
• Flexibility in workspace, either remote or our welcoming office.
• Bonuses for article writing, public talks, and other activities.
• Free tech webinars and meetups organized by Svitla.
• Regular corporate online activities.
• Awesome team, friendly and supportive community!