Senior Trade Marketing Manager

Your Missions:

Develop and execute the national trade marketing strategy for the USA, aligning with overall business objectives to drive sell-in, sell-through, and market share growth.

Lead the planning and implementation of key account-specific marketing programs, including joint business planning, category management initiatives, and bespoke promotional campaigns with major retail partners.

Analyze market trends, competitor activities, and sales data to identify opportunities, optimize marketing mix (pricing, promotion, assortment, placement), and provide actionable insights to both the sales and brand marketing teams.

Qualifications

Bachelor's degree in Business, Marketing, or a related field; MBA is a plus.

Minimum of 5-7 years of proven experience in trade marketing, key account management, or a similar commercial role within the USA market.

Deep understanding of the US retail landscape and established relationships with major national retailers.

Core Competencies

Collaboration: You have the ability to work with peers and partners to drive results & improve. You can work autonomously and collaboratively to accomplish tasks quickly and accurately, you propose your support when needed to the team and business.

Drive for Results: Develop and manage operational results: set themselves ambitious targets, achieve them and know when to step back in order to improve the results. Be proactive, assert themselves when making decisions.

Customer Orientation: Understand and integrate the needs of internal/external clients, in order to respond adequately in line with the interest of the company.

Desired Qualifications

Education: Master's degree in Business Administration (MBA) or a related field.

IT: High proficiency in Microsoft Office Suite (especially Excel and PowerPoint) and experience with CRM (e.g., Salesforce) and Trade Promotion Management software.

Additional Information

Contract Type: Permanent contract, Full Time

Travel: This role may require up to 20% domestic travel within the USA.