Head of Performance Marketing

A leading global fitness brand is looking for a Head of Performance Marketing to lead its acquisition function on a contract basis through to August 2027. Headquartered in Adelaide, this is a senior, hands-on leadership role joining at a pivotal moment, with an immediate need driven by parental leave cover.

Reporting to the Head of Data & Commercial Performance and managing a Performance Marketing Specialist and Coordinator, you'll own end-to-end acquisition strategy across paid social, search, and digital advertising. You'll also contribute to broader commercial strategy as part of the leadership group.

The Role

• Own paid acquisition strategy across Meta, Google Ads, and Apple Search Ads
• Manage paid budgets at scale across both App and Web
• Drive performance against CAC, ROAS, LTV, and attribution targets
• Lead and mentor a small, capable team from day one
• Contribute to commercial strategy alongside the senior leadership group

About you:

• Proven track record as Head of Performance Marketing or equivalent
• Background in app, subscription, DTC, or ecommerce environments
• Hands-on expertise across Meta, Google Ads, and Apple Search Ads (non-negotiable)
• Strong command of CAC, ROAS, LTV, and attribution frameworks
• Experience managing significant paid budgets across App and Web
• Leadership experience with a mentoring mindset
• Tertiary qualification in marketing, business, data, or related field
• Comfortable in a fast-paced, agile environment

The details:

• Contract: ASAP start through to August 2027
• Location: Remote, with hybrid option for Adelaide (HQ) or Melbourne candidates

If you're a senior performance marketer ready to take ownership of acquisition for a global subscription product, apply now or reach out for a confidential chat.