Website Marketing Lead

The website is one of the most important growth channels at Survicate. It drives signups in our product-led funnel and demo requests in our sales-led funnel. As a PLG-first company with an enterprise offering, we rely heavily on our website to clearly communicate what we do and convert traffic into leads and customers.

We’re looking for a Website Marketing Manager who can take full ownership of our website. This role combines product marketing and CRO - making sure the product is positioned and explained clearly - with technical execution, working closely with our in-house developer, IT team and graphic designer to manage improvements, landing pages, and experiments.

You will:

• Own and improve the website conversion rate (both for self-serve and demo funnels).
• Coordinate all website projects from idea to implementation.
• Build landing pages directly in CMS (currently Webflow, but we’re considering headless CMS).
• Own the messaging on the website - write compelling copy and coordinate visuals with graphic /motion designers.
• Act as a product manager for the web: define priorities, manage tasks, and set clear requirements.
• Lead onsite SEO and GEO efforts, with specialist support.

We’re looking for someone who:

• Has 3+ years of experience in CRO/website marketing and 5+ years in product or digital marketing roles.
• Has a strong eye for design, is fluent in Figma, and skilled at mockups, benchmarks, and UX flows.
• Is a product marketer by heart and a data analyst by brain - prefers focused, conversion-driven messaging over storytelling fluff.
• Has led many CRO initiatives and website testing (Wynter, VWO, etc.).
• Is hands-on with tools like CMS, GTM, Mixpanel, Segment, HubSpot, and more.
• Is a strong project manager (e.g., using Linear, JIRA)
• Has an excellent understanding of website technology, and is a fast learner in the software area (if you don’t know something, you go through the docs)
• Understands onsite SEO; technical SEO is a plus.

Why Survicate?

• At Survicate you'll be working with great people-friendly, talented, original folks. You’ll have a chance to learn from some of the best people you’ve ever met, and we’ll get to learn from you.
• Working on a product that is used by 30,000 users worldwide.
• A small team so you won’t be one of the dozens. Your impact will be felt inside and outside the company.
• Experienced, remote-first team with healthy processes.
• Friendly and time-respectful teammates.
• 100% paid annual & sick leave for all employees.
• Company events – meetings, occasional retreats.
• Personal assistant (AskHenry) & mental health support platform (HearMe).
• Multisport cards, PetHelp, life insurance, private health care & benefit platform.