Surescripts serves the nation through simpler, trusted health intelligence sharing, in order to increase patient safety, lower costs and ensure quality care. We deliver insights at critical points of care for better decisions — from streamlining prior authorizations to delivering comprehensive medication histories to facilitating messages between providers.

Job Summary:

The Principal Portfolio Marketing Manager is responsible for the development and execution of go-to-market strategies and tactics for products in their portfolio. In addition to exhibiting a deep understanding of their products, they must also have knowledge of all targeted segments and the buyers within those segments. This includes, but is not limited to, an understanding of the segment business challenges that are addressed by their portfolio. They will serve as the subject matter expert (SME) in the promotion of their portfolio of solutions including the development of sales enablement and marketing assets that influence buying decisions. The Principal Portfolio Marketing Manager must work cross-functionally within the Marketing team and across multiple Product Innovation teams to drive growth & unification of the products in their portfolio.

Responsibilities:

Define the target market(s) and persona(s) for each solution. Conduct market and customer research to gather insight about the market, business challenges, personas, buyer needs and purchasing process for the purpose of developing effective product marketing campaigns.
Develop product positioning, differentiation, value propositions and messaging that will resonate with the buying audience of each targeted market segment and influence a positive outcome for Surescripts.
Lead the launch of new products into existing and emerging market segments.
Develop product-level marketing plans that include (but not limited to) demand generation and adoption campaigns, sales enablement, product and/or feature launches, partner program tactics and source messaging for marketing and sales. The scope of plans will align with Product Innovation business needs.
Deliver subject matter expertise and resources to marketing peers to produce relevant content for target buyers such as webpages, articles, press releases, customer testimonials and campaigns.
Develop internal-use sales enablement tools such as competitive comparison guides, messaging maps including competitive differentiators, backgrounders, FAQs and talking points.
Engage in and contribute subject matter expertise to internal work groups focused on industry-level initiatives where products are involved, and industry and/or customer positioning.
Develop external facing marketing materials for use by internal and external partners.
Engage with Surescripts customers for the purpose of developing product champions and developing customer testimonials and case studies for external and internal use.
Create and deliver presentations focused on the value of assigned products to internal and external audiences.
Monitor and report on the performance of market-facing marketing programs and sales enablement programs.
Develop competitive insights and strategy to shape go-to-market strategies.

Qualifications:

Basic Requirements:

Bachelor’s degree or equivalent experience.
8+ years of progressive product marketing experience.
5+ years of b-to-b marketing experience.
Experience in health care (B2B product or Consumer), health information technology, and/or network technology marketing.
Portfolio marketing experience.
Possessing knowledge of all company segments & their buyers.
Driving company portfolio marketing strategy and product unification.
Experience developing product positioning and developing and delivering targeted marketing plans using a full range of marketing disciplines, including but not limited to digital marketing, social media, interactive media, video, advertising, tradeshows/events, direct marketing, press relations, sales training and support, and collateral creation.
Experience working with external partners to cultivate product champions.
Experience communicating with and influencing people at all levels of the organization.
Product launch and brand positioning experience.
Demonstrated strong project management skills.
Demonstrated strong communication skills – writing, presentation development and delivery.
Strong analytical skills and business judgment, with the ability to discern market requirements from market preferences.
High proficiency with MS Office (Excel, Word, Outlook, PowerPoint).

Preferred Qualifications:

Master’s degree/MBA.
Healthcare experience marketing Data and Analytics solutions to Life Sciences, EHR, health plan, PBM, pharmacy, health system or health technology vendors.
Product management and/or sales experience is a plus.
Strong business acumen.
Certification by Pragmatic Marketing, Forrester, or Gartner for Product Marketing skills.
Experience with management and administration of marketing elements within SalesForce.com (CRM).
Experience with project management programs, such as Basecamp, JIRA, etc.
Familiarity with marketing automation and/or email marketing technology, such as Eloqua, Marketo, HubSpot, Pardot, Exact Target, etc.

Travel:

Approximately 20 – 30% travel within the US for conferences, internal company meetings, and customer meetings.

Keywords: product marketing, portfolio marketing, healthcare, value proposition, product launch

Surescripts embraces flexibility through its Flexible Hybrid Work model for most positions. This model allows employees to work virtually while still utilizing our offices as collaboration centers. With alignment and agreement from your leadership, you can come and go from the office as needed .

What You’re Like

You’re an advocate with a customer-first mindset who will do whatever is needed to help your customers succeed. You play at the intersection of creativity and strategy. And while you like big ideas, you’re also grounded in good data, real market insights and measurable results.

What We’re Like

We’re a team of creatives and strategists who are customer obsessed. We value teamwork and innovation and strive to make a difference in healthcare by focusing on our customers. We’re storytellers and promoters who serve as champions for quality and customer experience. We take our work seriously, but we also know how to have fun.

What The Work Is Like

Our challenge is dealing with competing priorities as we juggle long-term goals with short-term needs. To do this, energy and positivity is the name of the game. And we take time to both celebrate our accomplishments and learn from our missteps.

Why Wait? Apply Now

We’re a midsize company. This means you’re not just another employee ID number. Here, you can build real relationships and feel supported by truly awesome people with diverse backgrounds and talents in an innovative and collaborative work culture. We strive to create an environment where you can be yourself, share your ideas and work your way. We offer opportunities for employee development, as well as competitive compensation packages and extensive benefits.

At Surescripts, base pay is one part of our Total Rewards Package (which may also include bonus, benefits etc.) and is determined within a range. The base pay range for this position is $146,900 - $179,500 per year. Your base pay may vary within or outside of this range depending on a number of factors, including (but not limited to) your qualifications, skills, experience, and location.

Benefits include, but are not limited to, comprehensive healthcare (including infertility coverage), generous paid time off including paid childbirth and parental leave and mental health days, pet insurance, and 401(k) with company match and immediate vesting. To learn more, review the Keep You and Yours Healthy, Balancing Work and Life, and Where Talent Takes Shape links under the Better Benefits. Better Work. Better Life section of our careers site.

Physical And Mental Requirements

While performing duties of this job, an employee may be required to perform any, or all of the following: attend meetings in and out of the office, travel, communicate effectively (both orally and in writing), and be able to effectively use computers and other electronic and standard office equipment with, or without, a reasonable accommodation. Additionally, this job requires certain mental demands, including the ability to use judgement, withstand moderate amounts of stress and maintain attention to detail with, or without, a reasonable accommodation.

Surescripts is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, disability, medical condition, marital status, pregnancy, genetic information, gender, sexual orientation, parental status, gender identity, gender expression, veteran status, or any other status protected under federal, state, or local law.