Brand Manager

About

Supply6 is a fast-growing health and nutrition brand with $7 million raised to date. We are reshaping how modern consumers approach daily nutrition—making it simpler, more effective, and easier to stick to. Our mission is to redefine what it truly means to live a happy and healthy life.

Role Description

This is a full-time on-site role for a Brand Manager at Supply6, based in Bangalore. The role is responsible for owning brand communication, campaign planning, product messaging, and cross-channel consistency across ads, creators, social media, website, marketplaces, retention, and product launches. The role requires strong consumer understanding, brand thinking, creative judgment, and execution ability. Success will be measured by improvements in brand clarity, campaign quality, creative effectiveness, consumer trust, recall, conversion, and repeat purchase.

Key Responsibilities

• Own brand positioning and communication across Supply6 products and channels

• Build clear messaging frameworks for products such as Supply6 360, Salts, Fibre+, and future launches

• Plan and execute brand campaigns for product launches, offers, creator campaigns, and key sales moments

• Create campaign briefs with clear consumer insight, objective, message, deliverables, and success metrics

• Work closely with the creative team to brief and improve ads, reels, statics, scripts, landing pages, and emailers

• Review creatives for clarity, brand fit, consumer relevance, and consistency

• Work with influencer marketing to create strong creator briefs and campaign angles

• Work with performance marketing to ensure ad angles are both on-brand and commercially effective

• Track customer reviews, comments, competitor communication, category trends, and consumer objections

• Ensure consistency across Meta, Amazon, Q-commerce, website, WhatsApp, Instagram, and retention channels

Qualifications

• 3–6 years of experience in brand management, marketing, content strategy, creative strategy, or consumer marketing

• Prior experience in D2C, FMCG, health, nutrition, beauty or consumer brands is preferred

• Strong understanding of consumer behaviour, positioning, messaging, and campaign planning

• Ability to write sharp creative briefs and give clear feedback to creative teams

• Good sense of content, copy, design, storytelling, and consumer insight

• Ability to simplify ingredient-heavy or science-backed product communication

• Comfortable working with creators, designers, copywriters, media buyers, and founders

• Understanding of Amazon, quick commerce, landing pages, and D2C funnels is preferred

• Strong execution ability with the ability to manage multiple campaigns and timelines

Salary : Commensurate with Experience