Motion & Graphic Designer, Sr.

About The Company

Silverback Strategies is a performance marketing agency dedicated to helping marketers grow and capitalize on change. Recognized by Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal as one of the best places to work, Silverback fosters an environment where the best talent is hired and continuously developed. At Silverback, every team member, regardless of title or tenure, plays a vital role in driving the agency forward. The culture encourages support, challenge, and inspiration among peers, making it a place where individuals can truly make a difference.

About The Role

We are seeking a highly skilled Senior Performance Creative to translate strategic insights into compelling visual content that drives results. This role involves close collaboration with the Creative Strategist to develop static and video assets tailored for paid social platforms. The ideal candidate will have a strong background in creative production, with expertise in both static design and motion/video editing, particularly within performance marketing contexts.

The Senior Performance Creative will be responsible for interpreting brand guidelines at various levels, navigating regulated industry compliance, and consistently delivering polished, client-ready assets. This position demands a balance of creative innovation and adherence to brand safety, with a focus on producing high-quality work efficiently in a fast-paced environment. The role does not require on-set creative direction or pure strategic responsibilities but centers on execution excellence and creative partnership.

Qualifications

• Minimum 5 years of hands-on experience in creative production roles such as Art Director, Senior Designer, or Creative Producer, with dedicated performance/paid social experience
• A diverse portfolio demonstrating proficiency in both static design and video/motion editing, ideally for paid social campaigns
• Experience working within and translating brand guidelines of varying complexity into new creative applications
• Familiarity with regulated or highly regulated industries (healthcare, finance, insurance, legal, etc.) is a strong advantage
• Proven ability to manage multiple stakeholders and layered approval processes in matrixed organizations
• Expert-level proficiency in Figma or similar tools for static design and layout
• Strong skills in After Effects or comparable software for motion graphics and video editing
• Competency in editing raw video and photo footage into finished assets, including selection, cropping, pacing, and adding captions or graphic overlays
• Working knowledge of Adobe Creative Suite (Photoshop, Premiere, Illustrator) as needed
• Understanding of platform-specific creative specifications and best practices across Meta, TikTok, YouTube, Pinterest, and other paid social channels
• Strong creative and strategic judgment with an eye for effective, polished, and engaging performance advertising
• Ability to work independently, delivering high-quality work with minimal oversight
• Excellent attention to detail and comfort giving and receiving fast, iterative feedback in deadline-driven environments

Responsibilities

• Collaborate closely with the Creative Strategist to convert research, hooks, and briefs into concrete visual concepts, storyboards, and finished assets
• Design and produce both static ad creative and short-form video/motion content for paid social platforms at a consistently high craft level
• Interpret and apply brand guidance ranging from minimal to comprehensive brand systems to ensure unmistakably on-brand creative output
• Anticipate compliance and legal review requirements in regulated industries to minimize revisions without compromising creative quality
• Identify opportunities to evolve brand creative expressions to unlock scale and new-market growth while maintaining brand safety
• Select and edit raw photography and video footage into polished finished assets without requiring on-set direction
• Own the quality and turnaround of assets, ensuring client-ready work with minimal internal revisions
• Maintain visual consistency across a high volume of ad variations, formats, and platforms
• Manage production timelines effectively to meet fast-moving deadlines and offset long approval cycles
• Work collaboratively with the Creative Strategist as a true creative partner to deliver impactful performance marketing assets

Benefits

• Unlimited Paid Time Off (PTO)
• Comprehensive health, dental, and vision insurance plans
• Virtual team events fostering a fun, casual, and inclusive company culture
• Company-paid ClassPass membership
• 12 weeks of paid parental leave
• Summer Fridays to support work-life balance
• 401(k) plan with employer match
• Competitive salary range of $90,000 - $110,000 per year

Equal Opportunity

Silverback Strategies is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We celebrate the free flow of conversation, ideas, and opinions, and strictly prohibit bullying, discrimination, harassment, or retaliation of any kind. Our hiring and employment decisions are made without regard to age, color, disability, family status, genetic information, national origin, race, religion, sex, or any other protected characteristic. We strive to provide a safe, open, and accommodating environment where all team members can thrive.